What happens to your dealership’s Internet lead coverage while your Internet Salesperson leaves their computer to sell a vehicle, taking the time needed to confirm the customer’s needs, test drive, negotiate, close, and deliver? In the average dealership, this process creates several hours of a “black hole” of aging Internet leads—lost sales!—needing attention. We all know that “speed wins” sales on the Internet, and the black hole can happen even with a large Internet Department on a busy day. So what’s the solution to prevent these lost sales? We have at least three approaches: adopt the best and right technology tools to assure the most attention possible from the Internet Department to the leads; train the entire sales team for Internet sales in order to create an “Internet Dealership”, not just an Internet Department; or use a Business Development Center that fields sales calls and Internet leads and sets appointments for the floor sales staff. (see the .pdf for the rest!
The Black Hole of Lost Internet Sales.pdf