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The 6th Star in Google Places is The Best Ever Rating

With all the discussion about Google Places lately it is clear that it is an important source for connecting with consumers in the Zero Moment of Truth.  

I got a call yesterday from Joe Webb asking about a review feature in Google Places that most people do not know about.  

 

It is the "Best Ever" rating for a business.  Would you like to have people in your community vote your dealership as "Best Ever"?  I hope so.

 

Best Ever Ratings In Google Places

 

To see the Best Ever rating button, you have to go to Google HotPot.  The link is:  www.google.com/hotpot


HotPot is the WEB based tool to track and manage your reviews and favorite on Google Places.


This is my HotPot summary page, which shows that I rated 37 businesses and wrote 33 reviews on my Google Account. 

 

 

Placing The Best Ever Review

 

In order to vote a business as "Best Ever" you first need to find their Google Places tile, as shown above.  You can search for your business name and the tile will appear.  

 

Tip: You can also bookmark this page on your iPad to encourage your customers to vote as well.

 

Google account holders have 10 precious votes to place.  When you hover over the "Blue Ribbon" button, Google will show you how many votes you have left.

 

In the example on the right, I have 9 votes left and if I clicked on the Blue Ribbon button for Norman Chrysler Jeep Dodge, I would have 8 votes left.

 

What Do These Special Votes Do?

 

These "Best Ever" votes show up on the Google Places page and they may enhance search results in the future as Google focuses on optimized local search.

 

If you have an in-store reputation management process in place, this step can be added for passionate customers that have a Google account. 

 

Here is an example for Undici Restaurant which shows  how these special reviews show up on the Google Places page.  

 

If you hover over the ribbon, it tells the consumer what it represents.  It will be interesting to see how this evolves as Google cleans up Google Places technology and move stronger into the review business.

 

Whether you use this special button or not, your dealership needs to get reviews on Google Places, and this is just icing on the cake.

 

Brian

 

 

Brian Pasch CEO of PCG

 

Brian Pasch, CEO
PCG Digital Marketing
Text PCGedu to 75674 get information on our upcoming conferences
Brian Pasch

Views: 114

Tags: best ever, blue ribbon, google places, google reviews

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Comment by Brian Pasch on December 5, 2011 at 4:00am

I think you clicked the 6th star and just didn't think about it.  You can change your review score for any business by going back and editing your review so you should be able to take back BEST EVER awards. 

Comment by Ralph Paglia on December 4, 2011 at 7:57pm

Brian, here's a question for you... The screen capture below shows that i gave the ADM Professional Community a "Sixth Star" or "Best Ever" Review ten months ago.  Is this something I simply did not notice at the time, or did Google transfer something I did in January 2011 into a "Best Ever" review?

Comment by Ralph Paglia on December 4, 2011 at 7:47pm

Great post Brian! I love the fact that there are only ten "Best Evers" that customers can give... Which begs the question; If you give out your ten and then go back and change one of your previous reviews to take away the "Best Ever", do that restore a "Best Ever" in your inventory to give this special review out to another, even more "Best Ever" business?

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