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On Wikimotive's blog earlier this week, we talked about not letting the idea of producing sub-par content get in the way of starting content efforts for your dealership's SEO strategy. This boils down to a simple idea: your content will suck at first , and that's OK.
One of the most difficult parts of getting started, however, is actually coming up with ideas for blogs or other site content. To help you jumpstart these efforts, I've listed three of the absolute easiest ways to find great topics to get you used to generating great ideas for content.
Take a Good, Hard Look at Your Inventory and Services
For dealerships, your inventory and services present a million and one ideas for relevant blog and site content. If you're a Chevy store, you have 16 different consumer models to talk about--all with their own unique features, history, and news.
To quickly get inspiration for original blog posts, write down the name of each model your dealership sells new and each service you provide (such as oil changes, tires, and brakes). Can you think of two ideas for each vehicle/service?
It doesn't matter how simple they may be, write them down. As I said before, your content will suck at first. The key here is to get used to writing about these topics so you can make progress and create higher quality content each day.
Use Current Events as Jumping Off Points
Using that same model list, take the first model, such as "2015 Chevrolet Corvette," and put that into the search bar on Google News.
One of the big Corvette-related stories recently was how incredibly fast it is for the price. Your dealership could write a blog post called "5 Supercars the 2015 Corvette Z06 Beats in Speed and Price" and include the vehicles listed in some of the news reports about the Z06's speed.
In your list, this is an example of how you can keep notes on these model-specific blog ideas:
For services, things aren't as simple, but here's an example of how you can take a broad topic and narrow it down into something you can rank for:
Put a New Spin on an Established Idea
Coming up with 100% original blog posts is difficult when millions and millions of others have been at it daily for years. But instead of trying to reinvent the wheel completely, make an established idea better by putting your own spin on it.
For instance, there have been plenty of "Best Cars of All Time" related blog posts written since the Internet became a thing. So writing another, while updated for recent times, wouldn't be the end of the world, why do that when you can use it as a stepping stone instead?
Sticking with the Chevy store example, here's the progression from old idea to new spin:
• Best Cars of All Time --> Best Chevy Cars of All Time --> Original Blog Post: The 5 Most Revolutionary Chevy Vehicles of the 20th Century
Idea generation does take a lot of time at the onset, which is not something you can escape from. But once you understand how to efficiently search for and develop ideas, you'll be able to cut down on time spent planning while coming up with bigger and better ideas.
Written by Mark Frost, Director of Content at Wikimotive