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The 3 Easiest Ways to Find Blog Topics to Jumpstart Content Efforts

On Wikimotive's blog earlier this week, we talked about not letting the idea of producing sub-par content get in the way of starting content efforts for your dealership's SEO strategy. This boils down to a simple idea: your content will suck at first , and that's OK.

One of the most difficult parts of getting started, however, is actually coming up with ideas for blogs or other site content. To help you jumpstart these efforts, I've listed three of the absolute easiest ways to find great topics to get you used to generating great ideas for content.

Take a Good, Hard Look at Your Inventory and Services

For dealerships, your inventory and services present a million and one ideas for relevant blog and site content. If you're a Chevy store, you have 16 different consumer models to talk about--all with their own unique features, history, and news.

To quickly get inspiration for original blog posts, write down the name of each model your dealership sells new and each service you provide (such as oil changes, tires, and brakes). Can you think of two ideas for each vehicle/service?

It doesn't matter how simple they may be, write them down. As I said before, your content will suck at first. The key here is to get used to writing about these topics so you can make progress and create higher quality content each day.

Use Current Events as Jumping Off Points

Using that same model list, take the first model, such as "2015 Chevrolet Corvette," and put that into the search bar on Google News.

One of the big Corvette-related stories recently was how incredibly fast it is for the price. Your dealership could write a blog post called "5 Supercars the 2015 Corvette Z06 Beats in Speed and Price" and include the vehicles listed in some of the news reports about the Z06's speed.

In your list, this is an example of how you can keep notes on these model-specific blog ideas:

  • 2015 Chevrolet Corvette --> 2015 Z06 Goes 0-60 in 2.95 seconds --> Original Blog Post: 5 Supercars the 2015 Corvette Z06 Beats in Speed and Price

For services, things aren't as simple, but here's an example of how you can take a broad topic and narrow it down into something you can rank for:

  • Oil Change --> Consequences of not getting regular oil changes --> Original Blog Post: Parts You Might Have to Replace if You Don't Get Regular Oil Changes

Put a New Spin on an Established Idea

Coming up with 100% original blog posts is difficult when millions and millions of others have been at it daily for years. But instead of trying to reinvent the wheel completely, make an established idea better by putting your own spin on it.

For instance, there have been plenty of "Best Cars of All Time" related blog posts written since the Internet became a thing. So writing another, while updated for recent times, wouldn't be the end of the world, why do that when you can use it as a stepping stone instead?

Sticking with the Chevy store example, here's the progression from old idea to new spin:

• Best Cars of All Time --> Best Chevy Cars of All Time --> Original Blog Post: The 5 Most Revolutionary Chevy Vehicles of the 20th Century

Idea generation does take a lot of time at the onset, which is not something you can escape from. But once you understand how to efficiently search for and develop ideas, you'll be able to cut down on time spent planning while coming up with bigger and better ideas.

Written by Mark Frost, Director of Content at Wikimotive

Views: 314


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Comment by Tom Gorham on January 9, 2015 at 11:37am

" You need to step outside the perspective of a car guy and think, what if I didn't work in the car business and I was thinking about buying one of these? What would I want to learn about as part of the decision making process?"  Thank you for that Tim!

Comment by Timothy Martell on January 9, 2015 at 8:16am

Appreciate the feedback, Grant. You're absolutely right. You need to step outside the perspective of a car guy and think, what if I didn't work in the car business and I was thinking about buying one of these? What would I want to learn about as part of the decision making process?

Comment by Grant Lockner on January 9, 2015 at 7:34am

Great points Tim, thanks! I especially appreciated your last point, as so many blogs fall into the habit of being cliche. 

Something I always work for is thinking laterally about my brand. Everyone is writing about cars. To avoid being cliche, I ask questions like, "How does this vehicle contribute to the life of its owner?" Road trips, tailgating, commutes, etc. 

Comment by Timothy Martell on January 6, 2015 at 8:04am

My pleasure, Tom G. 

Thanks Jason

Great additions Tom L. Be careful with video though. Most video is just noise. It needs to be remarkable and lead somewhere. 

Comment by Mark Frost on January 5, 2015 at 4:52am

Tom, those are also great topics. Community involvement is especially important, but less from an onsite content perspective and more from a PR/lnikbuilding perspective. The press that often comes from sponsoring events is rarely taken advantage of as a way to build links to dealership sites. For any dealers reading, be sure you involve your SEO company or internal marketing team when you've got opportunities to be mentioned in the press.

Comment by Jason Kurker on January 4, 2015 at 7:26am
Good points
Comment by Tom Gorham on January 3, 2015 at 4:16pm

Excellent examples for blog posts and how to come up with them.  I took notes.  Thanks Tim!

Comment by Big Tom LaPointe on January 3, 2015 at 2:01pm

Awesome piece here. OEM products certainly give a dealer a pile of topics to use. Pre-owned dealers have ALL their inventory to look at.

Other cool topics -

  • Concept / future models
  • Technology - lane departure, hotspots, new gps tricks
  • Safety - from child seat installation to stability control
  • Cool TV commercials - video is always a hit
  • Community involvement - charity, race teams, sponsorships

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