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1. Content Is King
You may optimise your site on the granular level, in order to get your SEO up, but if your content isn't good it's all for nothing. "Good content keeps people coming back," says SEO admin Matthew C. Lenard from Best British E*****. "Make sure you're writing informative and engaging content that your readers can use."
2. Page Speed Is Critical
The speed your page loads at is more important than you'd think. If it's slow to load, potential customers are going to click away before you can show them what you've got. Test your site's speed regularly, and make adjustments as needed.
3. Keywords Aren't To Be Stuffed In
Years ago, writers used to stuff their keywords in as they wanted as many as possible. These days, this won't work. You need to pick your keywords carefully, and use them naturally in the text. Search engines need to see that your content is relevant to the content you're sharing.
4. Length Is Key
Your content length is important to your success online. Longer text is often key to getting more clicks. This is because this gives you more space to write about your topic, so you offer more value.
5. Use Online Tools To Help
There's plenty of tools online that will help you improve your SEO. Give these tools a try:
6. Optimise For Mobile
More and more people are now browsing the web online. That's why it's so important that you optimise your site for these users. If your site isn't optimised, then it can be harder for them to browse, putting them off using it again.
7. Have A Good Link Profile
If you want to succeed with SEO, it's important both to link to other quality websites, and have them link back to you. This will show search engines that you're a website worth linking to. These links still count even if they're deleted or moved later on, so make sure you use them.
8. Use Unique Images
Stock photography is helpful, but the same image can start popping up everywhere online. If you want to stand out, start using unique images. Take your own photos of stock, or create infographics that are unique to you.
9. Use Web Analytics
It's hard to know what you're doing right if you're not analysing your progress. Use web analytics to measure your success, and see where you need to make changes.
10. Write For Humans First
Remember that you should be writing for humans first. You want search engines to pick you up, but if people don't stick around to read then you're not giving them what they need. Write for people first, and then think about optimisation.
These 10 tips will help you improve your SEO drastically. Give them a try and you'll see how much more traffic you can bring in.