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This years NADA was definitely one for the books. Taking place in one of the best cities in America, New Orleans, LA. The times to be had were extremely fun and the information we gathered on the auto industry was insightfully eye opening.
The convention center was like a massive maze of everything auto with our friends being scattered everywhere like some sort of college town that was drinking the automotive punch and spitting a dictionary worth of industry knowledge until the clock struck Bourbon Street.
The effect of mobile on the auto industry continued to be one of the most influential and talked about topics. The digital connected consumer still paves the way for the industry with their dependence on technology continually adapting its way into every aspect of the market. Mobile drives search and has made the importance of seamless integration across all platforms necessary in order to give your consumers the best digital experience possible. Developing a mobile strategy in 2014 is a definite must, while we also saw a strong push on the topic of fixed ops as well. This industry is constantly expanding and adapting and with the added importance of technology in the public's' lives, the way in which we both interact and capture our the automotive shopper will continue to evolve.
Awesome mobile recap video from Driving Sales News
Follow him at @arnoldtijerina
The auto industry is headed in an awesome direction and I cannot wait to see what 2014 brings!