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Tesla is NOT the big bad wolf of retail - here's why

Speaker after speaker at conferences throw up Tesla as an example of industry revolution. Certainly the company is pushing OEMs to stretch their technology legs and lawyers can work out the franchise law impact. But the reality is that their digital marketing and processes seem more like a typical dealer. 

Proof is in the attached graphic that promises a shopper that they will receive a response to their trade-in quote request within 24 hours. 

TWENTY-FOUR HOURS?! I know from experience that a Tesla dealer will typically respond faster, but this underwhelming follow-up commitment is proof that dealers who are spot-on with their response and follow-up can easily compete and BE the wolf, not FEAR the wolf. 

Views: 83

Tags: Tesla, dealer, marketing, website

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