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10 Surprising Social Media Stats Every Automotive Marketer Needs to Know

As savvy as internet marketers tend to be, you’d think there wouldn’t be much they could learn about the sites they use nearly every day. As it turns out, that’s not true at all. Here are ten surprising facts about social media that every automotive marketing professional should know.

10. 60% of Americans 50-64 Have a Profile on a Social Networking Site 
Social media isn't just for kids any more. A whopping 78% of Americans age 30-49 have profiles, while the sharpest increase in the past year has been in the 50+ demographic.


9. 22% of Americans Use Social Networking Sites Several Times Per Day
In the past year, 12 million more Americans are using social networking multiple times per day. Tapping into this “Social Habit” is more important than ever.


8. Twitter's Fastest Growing Demographic is the 55–64 Age Group

Twitter is growing up. Your presence on the microblogging site should be taking advantage of the power those 140 characters can wield.


7. 25% of Consumers Who Complain About Products on Facebook or Twitter Expect a Response Within 1 Hour

In the fast past world of social media, timeliness is everything. Smart dealerships will have a response team in place and able to handle questions and complaints quickly.


6. 25% of Smartphone Owners Ages 18–44 Say They Can’t Recall The last Time Their Smartphone Wasn’t Next to Them

Mobile marketing is on the rise, and optimizing your site for mobile search should be a top priority. When consumers search for products on mobile, it's most likely because they intend to make a purchase in the very near future.


5. Google + is Now The Second Biggest Social Media Site in the World
With 26% of internet users active on the site, Google+ now outranks both YouTube and Twitter.  In addition, the largest male population of social networkers can be found on Google+, with 70 percent of its users being men.


4. 70% of Brands Have a Presence on Google+
As the number of active Google+ users increase, the importance of a strong brand presence on the site is more important than ever.


3. 81 Percent of U.S. Online Consumers Trust Information and Advice From Pinterest

The social image-gathering site is a great way to engage with potential clients. Pinterest users love to share, making it a powerful source of exponential marketing.


2. 83.8% of Luxury Brands Have a Presence on Pinterest

Successful marketers know delivering high quality, shareable images can increase brand recognition. Pinterest is a huge online marketing opportunity that shouldn't be overlooked.


1. 47% Say Facebook Has the Greatest Impact on Purchase Behavior

This is a huge uptick when you compare it to 2011 when only 27% made the same claim. If you want to drive purchases within social networks, Facebook can't be ignored.


More than ever, social media is gaining a bigger presence in the lives of every consumer. It's important that marketers take note of social networking trends and adjust their strategies accordingly.

Views: 732

Tags: #Google, #MobileMarketing, #SocialMedia, #Twitter


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