Automotive Digital Marketing

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Did you know that the majority of Google search users don’t look beyond the first page? This means that you need to strategize your internet marketing practices to dominate that first page of search results.  The more you show up on the first page the less other dealers show up.

A great strategy to show up on the first page of Google search is to utilize the power of videos. Videos have the highest relevancy on Google algorithms. Google prefers optimized videos over any other form of internet fodder, which means that they will always rank first on a search. There are a variety of video types that you can create, including video testimonials, how-to videos, new or used car sale videos, customer review videos, or even package review videos.

Your first step, of course, is to film the videos. After you have completed your videos, your key effort should be to optimize them. That means that you need to geo-target the title and description, use powerful keywords to describe it, embed the video on your pages, and deploy the videos. All of your videos should be posted to your social media channels, including Facebook, Flickr, YouTube, Google+ Pinterest, Twitter, and more. Other valuable video search engines include Metacafe, Viddler, Twitter and Vimeo. It’s important to pull out all stops when posting your videos to benefit from their full value.

Do you want to learn more about utilizing and optimizing videos for your dealership? Watch the KPA Dealer Webinar How to Create an Unfair Advantage on Google Using Video Search Opti...

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