Automotive Digital Marketing ProCom

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Take Advantage of Record Sales

How have your dealership’s sales been this year? If you said “better than expected”, you’re in the same boat as many dealerships in the country.

Industry experts predict that U.S. auto sales per dealership may climb to a record in 2012. Annual sales per dealer will increase to an estimated 805 vehicles from a previous estimate of 785, with an annual sales estimate of 14.3 million vehicles. The previous record was 784 per dealer in 2005.

What is the reason behind the numbers? One is that automakers have kept their networks relatively flat, meaning that existing dealerships have the opportunity to take advantage of increased sales volumes. Dealers are making a profit for the first time in more than three years without having to rely on their service departments to do so.

Another element that’s fueling sales is an increase in pickup truck sales. Experts believe that people who are buying trucks need them, and have put off buying them for a long time.

NADA points to new-vehicle incentives and rebates as well as declining prices on used vehicles as a couple factors that will contribute to this increase as the summer comes to an end. Reports show that August sales thus far matched July’s pace and could go even higher.

To make sure that your dealership is cashing in on the uptick in sales as much as your competition probably is, use your advertising to push not only manufacturer incentives, but also your used car inventory.

Having trouble getting your message out there? Contact us - we know exactly how to get the numbers you’re looking for!

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Tags: ad, advertising, agency, automotive, car, company, dealership, marketing

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