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On February 24, 2014 Facebook added a new wrinkle to the process of one Page tagging another Page. Previously, such tags would only appear in the newsfeeds of those who were fans of the tagging page. But with the new change, it’s possible that fans of the page that was tagged will see the post in their newsfeed.
At first glance, this functionality seems to be an extremely powerful tool and quite a few business pages became antsy to go on a tagging frenzy. But before you take advantage of this functionality, consider this: the users you covet – those who interact with your brand – may be turned off.
So how can you leverage this new Facebook tool while maintaining your integrity and keeping your fans happy? Simply by keeping it REAL.
(R)eason: You should always have a reason for tagging another page and it shouldn’t be just to try and poach fans of other pages. If you tag another page, it should be a legitimate reason, such as mutual support for a certain mission or cause, a current or previous B2B connection or even participation in an event.
(E)valuate: Before you tag another page, take a step back and look at the page you’re tagging. Do they have a similar fan base? Does the page actively post and interact and engage with their own fans? Remember by tagging the page you are also endorsing that page.
(A)bstain: Tagging unrelated pages or unrelated topics can backfire. No matter your level of excitement concerning the new tool, your tags should fit into the overall strategy you’ve implemented.
(L)ocal: Local is key for automotive dealerships because that’s where the majority of your customers will come from. But when I say stay local, I do so loosely. While local is ideal, there are advantages to tagging fanpages that are in line with your overall mission even if they’re not up the block from you.
In the end, tagging other pages can be fun and a valuable exercise, but only if you remember to keep it REAL. Staying true to your fans, your mission and above all else – your brand – all parties involved can have a great time and see benefits.