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CINCINNATI, OHIO (January 28, 2015) – In truth, there may not be 50 different shades, but 80% of the cars and trucks in the auto lease marketplace are in the gray family (including white and black)., the nation’s largest car lease marketplace, analyzed colors of its entire online ecosystem and discovered that the grayscale dominates the automotive landscape.

Specifically, the colors black (31.4%), white (19.6%), silver (13.1%), dark grey (9.1%) and grey (6.5%) are the top five colors and make up 79.9% of the marketplace. Two additional colors in the grayscale, off-white (0.8%) and light grey (0.7%) also add to the overall universe.

Red is the first color not in the grayscale, sixth most popular overall, and represents 5.2% of total cars. Blue and dark blue are right behind in the seventh and eighth spots at 3.6% and 2.6%, respectively. Purple is last on the list – in the twenty-third position – at 0.1%.

It’s not like grey was the “color of 2014” either. Last year at this time the grayscale represented 76.5% of the marketplace, again showing its dominance. According to Scot Hall, the company’s Executive Vice President, grey has been popular since before the recession.

“Red and blue were much more prominent in the marketplace in the early and mid-2000s, but since around 2005 the popularity of grayscale cars and trucks began to emerge,” said Hall. “If anything, silver led the grayscale renaissance, but since the recession varying forms of exotic greys have become popular with drivers and car shoppers.”

Since the inception of in the late 1990s, though, black has always been the most popular shade in the car lease marketplace. Here is a breakdown of where the colors rank for vehicles in the 2015 marketplace:

Black    31.4%
White    19.6%
Silver    13.1%
Dk Grey    9.1%
Grey    6.5%
Red    5.2%
Blue    3.6%
Dk Blue    2.6%
Brown    1.0%
Dk Red    1.0%
Lt Blue    0.9%
Maroon    0.8%
Off White    0.8%
Gold    0.7%
Lt Grey    0.7%
Dk Brown    0.5%
Tan    0.5%
Yellow    0.5%
Orange    0.4%
Beige    0.4%
Dk Green    0.3%
Green    0.3%
Purple    0.1%


Headquartered in Cincinnati, Ohio, is the world’s largest automotive lease marketplace and the pioneer in facilitating lease transfers online. More specifically matches individuals who want to get out of their lease with people who are looking for short-term lease agreements. Prospective buyers can search the listings for the exact vehicle they want, and then register for a nominal fee, allowing them to use’s safe online system to contact the prospective seller and close the deal. For more information about or how to exit your lease early, call 866-SWAPNOW or visit

Views: 54

Tags: autos, car, cars, lease, leasing, shopping, transfer


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