Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Sure it’s co-opable but is it in the best interest of your dealership?

I have been selling solutions to car dealerships since 1998. Most vendors I have worked for have always strived to become OEM approved so their solutions could be co-opable, meaning the dealership would get reimbursed for that expense. A couple things happen when a vendor gets OEM approved. They stop seeing the dealership as their customer and start serving the OEM instead. The customer also stops making decisions based on choosing the best partner, many will only be concerned about whether or not you are co-opable. We are not, and never will be.
.

I participate in a few automotive Facebook groups and this one provider keeps popping up in conversation. They offer reputation management services and social media services. Both are approved for co-op by multiple OEMS. As I review the social sites of the dealerships raising questions or expressing concerns about this provider in these groups, I have learned that after helping some of these people determine that this is definitely not what’s best for their dealerships, some end the conversation with “I know, but its co-opable” It’s duplicate, syndicated content that gets posted to every client simultaneously….”I know, but its co-opable”. They charge a 50% commission on any ad budgets….”I know, but its co-opable”. They don’t respond to any comments posted to your profiles…”I know, but it’s co-opable” #HUH?!?!

This last conversation that came up in a Facebook group I went to the dealerships Facebook page, highlighted the text from the latest post, and search it on Google. Here is what I found.

I looked at some of the pages and also found they had the same cover photos and profile pics. As you can see in the search results, the same post that is being posted on Facebook is also being pushed to Google Plus and others. How is this beneficial? What is the value even if it is free? Very little, the answer is very little.

This doesn’t only pertain to social media and it certainly isn’t limited to this one offender, I mean vendor. Not all things co-opable are bad, but there should be more appeal than the fact that your OEM approves. As for me, they sure make it easy to assemble a prospect list.

Views: 277

Tags: Facebook, Media, OEM, Social

Comment

Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing


Influencer
Comment by Jeff Glackin on February 12, 2016 at 12:15pm

Thanks Christine! 


Influencer
Comment by Christine Robertson on February 12, 2016 at 8:54am

Shocking to thing the manufacturer may not have it all figured out.. shocking, I tell you!  Great post, Jeff! 

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

ADM Events

September 2018
SMTWTFS
1
2345678
9101112131415
16171819202122
23242526272829
30

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2018   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service