Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
I participate in a few automotive Facebook groups and this one provider keeps popping up in conversation. They offer reputation management services and social media services. Both are approved for co-op by multiple OEMS. As I review the social sites of the dealerships raising questions or expressing concerns about this provider in these groups, I have learned that after helping some of these people determine that this is definitely not what’s best for their dealerships, some end the conversation with “I know, but its co-opable” It’s duplicate, syndicated content that gets posted to every client simultaneously….”I know, but its co-opable”. They charge a 50% commission on any ad budgets….”I know, but its co-opable”. They don’t respond to any comments posted to your profiles…”I know, but it’s co-opable” #HUH?!?!
This last conversation that came up in a Facebook group I went to the dealerships Facebook page, highlighted the text from the latest post, and search it on Google. Here is what I found.
I looked at some of the pages and also found they had the same cover photos and profile pics. As you can see in the search results, the same post that is being posted on Facebook is also being pushed to Google Plus and others. How is this beneficial? What is the value even if it is free? Very little, the answer is very little.
This doesn’t only pertain to social media and it certainly isn’t limited to this one offender, I mean vendor. Not all things co-opable are bad, but there should be more appeal than the fact that your OEM approves. As for me, they sure make it easy to assemble a prospect list.