Traditionally, automotive marketing for manufacturers and dealerships has relied upon television, radio and newspapers as a way to grab the attention of customers as they undertake their journey towards a car buying decision. However, there’s been a transfusion that’s injected energy and added some much needed horsepower to an already robust marketing plan of attack.
Today’s economic times dictate it’s now vital to explore new, practical ways to reach consumers on a level that traditional advertising may not be able to deliver. As a cost-effective automotive marketing tool, social media can serve as an immediate connection that’s not only calculable by analytics but it offers reach to an all-important demographic that car manufacturers and dealers crave – the young, tech-savvy consumer. At present, these same young buyers are in-tune with the digital culture, a society that uses technology as a primary method of getting information.