Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
We’d like to believe customers’ excuses for not buying – “It’s not in my budget” or “I'll be back tonight with my wife" – but the facts say differently.
A report by an Unsold Research Call Center found that 27% of customers who left without buying did so for reasons within dealership management control. Ouch!
Here’s what real customers said about why they left a dealership without buying:
Without commitment to (and accountability for) following your Road to the Sale with every up, the entire sales process falls apart. How is yours?
Here’s what research tells us are the most frequent missteps:
Take detours on this road at your own risk. Want to know more about improving sales, be-backs and decreasing third-party leads, click to download the full report; “An Auto Dealer’s Guide to Outselling the Competition.”