Many of us know of heard of "patch.com." Patch.com is a local news and information platform owned by the AOL corporation. As of June 2013, Patch operates some 900 local and hyperlocal news websites in 23 states in the United States. Patch Media Corporation is the operator of the service.
Patch was founded by Tim Armstrong, Warren Webster and Jon Brod in 2007 after Armstrong said he found a dearth of online information on his hometown of Riverside, Connecticut. The company was then acquired by AOL in 2009 shortly after Armstrong became AOL's CEO. Armstrong told AOL staffers that he recused himself from negotiations to acquire the company and did not directly profit from his seed investment. He instead asked that his seed money be returned to him in the form of AOL stock when it split from Time Warner.
The power of patch.com is how they are able to index at such a high rate. Google LOVES patch.com. Recently, patch.com has added a great tool to its website. A FREE blog. A blog where you are free to write, speak, or announce an article you choose. And it is even featured on the front page of patch.com in the city or town in which you choose to write in.
How does this work with your business?
With the each day, patch.com is growing more and more. With its ability to index at such a high rate, it is showing traits of large social sites like Facebook, Pinterest, ect. Stories are getting picked up immediately, and it is hitting such a critical market: YOUR COMMUNITY.
Your own community. Patch.com allows you to publish anything you want to your neighbors. Wether it is a thought, promotion, sales event, ect, your own community will be in constant contact with what is going on.
Conquest. Because there are a number of cities and towns available, patch.com will also allow your blog to go public on your competitors cities and towns. WOW! How cool is that!? If you are a BMW dealer in New Jersey, one could post in all your competitors cities anything!! Weather it's a dealership promotion or your current advertisement, it doesn't matter.
Patch.com allows you to stay in contact with the people who matter, your community. Direct hits at all time! I strongly suggest you create an account and post strong content on this platform. Engage with your community and leverage everything you can. You will not be disappointed.