ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
Each year, I make the pilgrimage from coast to coast to spend the holidays with my family. It is a journey I greatly anticipate as I find myself not only home sick, but in need of family time by years end. I eagerly anticipate my work day to end and the voyage to begin with a dash to the airport. This delight usually melts away like a snowman standing in the sun by the time I make it to the TSA security check point. I begin to wish that Santa would give all us good girls and boys a teleporter, so we can by pass all the humbugs you usually find working at most major airports.
My wish for a teleporter may not have been granted this year, but I did find an odd peace had settled over holiday travel on the night before Christmas Eve. Maybe it is the economy and the appreciation of consumers who are willing to pay high airfares. Maybe it is the result of a few years of living with less that brought out the spirit of welfare and good cheer. Regardless, the airport was a buzz with first class treatment for all.
It began at the airline counter with a holiday pass for a slightly overweight bag. The TSA officers had smiles on their faces and preformed their tedious job like caring humans and not sheep herders. The flight crew was not only helpful but cheery and humorous in performing their duties. Even my carry-on bag received first class service when the pilot found a substitute for the overhead bins packed with holiday belongings. Suddenly, I felt like I was in a modern day version of it is a “Wonderful Life.” This spirit became so contagious that I found myself joining in with other travelers as we sang Christmas Carols and shared snacks during the long layovers.
What was once a twelve hour curb-to-curb game of endurance had become a close second to my wish for a teleporter. Santa and his elves had been busy this year sprinkling holiday cheer and bringing about the little deeds, that when added up make a huge difference in the quality of life. I was no longer fussy about the price of air travel or the quality of customer service. In fact, I actually found myself plotting my next coast to coast adventure while in the air by searching flights for this summer’s pilgrimage. Normally, I would delay this dreadful task until the last minute.
Imagine what little things you can do to boost the value of the products and services your sell. How would those little deeds of kindness motivate your buyers to shorten the sales cycle? What would your work place be like if your staff and customers alike were untroubled and energized about doing business with each other? In a market that has become so competitive and where every dollar seems to count, the value of customer service has become that fine line between struggling for success and actually achieving success.