Automotive Digital Marketing ProCom
Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Start 2014 Doing Social Media Right
The New Year is here, resolutions have been made, and we’re ready to hit the ground running. In 2014 social media still reigns in digital marketing, which means you need to know how to stay organized, relevant, and engaged. Make sure that you’re doing the following things to start off the year on the right foot with social media:
- Plan your posts out in advance and post them using a scheduler, such as Local Engage, Post Planner, or Hootsuite.
- Make it a priority to respond to all of your interactions, whether they’re good or bad. Every comment is worth engaging with.
- Diversify your content and track to see what works and what doesn’t.
- Don’t be afraid to be different. Your voice and your dealership is what makes you desirable.
- Target your content for your demographic.
- Post one question a week.
- Research weekly and make your positive findings into your own best practices.
- Track your analytics on a monthly basis to see what is and is not working for your team.
Do you have more questions about what you need to do to make your digital marketing the best it can be in 2014? Contact info@kpaonline.com.
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FREE WEBINAR: Industry Veteran Dissects the Internet, 3rd Parties & Vendors
March 5, 2015 from 12pm to 1pm – http://www.dealeron.com/webinar/events/industry-veteran-dissects-the-internet-3rd-parties-vendors/
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FREE WEBINAR: The 4 Costly Follow-Up Mistakes You Can Fix Right Now
March 12, 2015 from 12pm to 1pm – http://www.dealeron.com/webinar/events/the-4-costly-follow-up-mistakes-you-can-fix-right-now/
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FREE WEBINAR: Activating Your Dealership’s Voice for More Leads, More Sales & More $$$
March 19, 2015 from 12pm to 1pm – http://www.dealeron.com/webinar/events/activating-your-dealerships-voice/
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Automotive Customer Loyalty and Retention Conference
March 24, 2015 to March 26, 2015 – Rosen Shingle Creek Resort | Orlando, FL
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Driving Traffic & Building Gross Workshop
March 25, 2015 from 8am to 5pm – Concord, CA
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FREE WEBINAR -- Prospecting: Data Mine Your Own Leads and Generate More Busines
March 26, 2015 from 12pm to 1pm – http://www.dealeron.com/webinar/events/prospecting-data-mine-your-own-leads-generate-more-business/
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FREE WEBINAR: DealerOn Academy: Q2 Automotive Marketing Briefing
April 2, 2015 from 12pm to 1pm – http://www.dealeron.com/webinar/events/dealeron_q2_marketing_briefing/
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Driving Traffic & Building Gross Workshop
April 9, 2015 from 8am to 5pm – Indianapolis, IN
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FREE WEBINAR: Boosting the Big 5 of Merchandising for Bigger Profits
April 9, 2015 from 12pm to 1pm – http://www.dealeron.com/webinar/events/boosting-the-big-5-of-merchandising-for-bigger-profits/
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Management By Fire event!
April 14, 2015 at 8am to April 16, 2015 at 12:30pm – Scottsdale, AZ
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18th Annual Digital Dealer Conference & Expo
April 21, 2015 at 7am to April 23, 2015 at 12pm – Tampa, FL
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Automotive Customer Centricity Summit 2015
June 16, 2015 from 7am to 7pm – Ritz-Carlton, Marina del Rey, CA
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Automotive Social Media Summit 2015
June 17, 2015 from 7am to 7pm – Ritz-Carlton, Maine del Rey, CA
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