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Spring has sprung! Temperatures are heating up, flowers are blooming, and most importantly, consumers are gearing up to spend more time outside. 

Yahoo recently released their list of March consumer search trends. Based on last year’s data and search behaviors from recent months, the search engine found one commonality: the trending searches were centered around getting things in order. 

The same theme can be applied to auto. In addition to spring’s arrival, April is the start of a new quarter. There’s no better time for service centers to get their marketing strategies in order for the new season!

Seasonal Incentives 

A new season brings a new opportunity to drive customers to your service lane, and relevancy is the key. Are your service specials current? Are they updated to match the time and needs of the consumer? 

We’ve all heard “April showers bring May flowers.” But April also brings a high pollen count, and opportunity for auto! There is value in keeping a set “menu” of service specials, but adding seasonal incentives will give your service lane traffic an extra boost. Stay one step ahead of consumer needs by gearing your specials towards the things they need this season, like wiper blades and a new air filter. (Continued on PureCars.com) 

See the full blog post on PureCars.com

Views: 71

Tags: SEM, centers, fixed, ops, service

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