Automotive Digital Marketing

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The time is now. Spring selling season is upon us. When your inventory, personnel and plans are in the right spot on February 20th, your 2019 is set up to work to your maximum advantage.

Five of the best six seasonally-adjusted sales months over the years happen between March and August.  Working the details and making sure that you’re taking care of them makes the difference.


Stay out of the “Automotive Bermuda Triangle” in March and each and every month by checking three key measures: Personnel, Product and Pace.


Pace is best summed up by your Moneyball Factor. Do you know where you are with your Moneyball Factor: your total vehicle sales divided by your total dealership website sessions, for your store?


Driving your performance well past a Moneyball Factor of 1.0 helps drive advertising productivity as well as dealership profitability. Looked at another way, are you selling at least one vehicle for every 100 visitors that come to your website?


If you’re not, you should re-evaluate your sales plan and resource allocation starting with these 4 details:

  • Check your Mobile Page Speed scores and recognize that it affects your advertising expenses.
  • Set up Google Analytics and place values on your conversions.
  • Set up Google Alerts to monitor activity for your dealership as well as for your competitors.
  • Know your dealership website’s Keyword Quality Scores; it’s just as important as knowing your Cost-Per-Click.


Additionally, know that Google is bringing an enhanced emphasis to Impression Share. Staying up to speed with your Auction Insights will help you know how you are doing while also helping you to see what your competitors are doing in your backyard.


Take some of the guesses and wishes out of your dealership’s decision-making. Make this a more productive and profitable year by establishing your Moneyball Factor and updating the Google metrics that you track for your dealership.

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Tags: Google, SEO, algorithm, automotive, dealership, digital, impression, local, measurement, metrics, More…performance, search


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