Special Twitter Guide for Car Dealers - Part 1

Every day, millions of people use Twitter to create, discover and share ideas with others. Now, people are turning to Twitter as an effective way to reach out to businesses, too. From local stores to big brands, and from brick-and-mortar to internet-based or service sector, people are finding great value in the connections they make with businesses on Twitter.

• When people working in the Empire State Building twittered that they were craving ice cream delivery, New York local chain Tasti D Lite was there to listen and meet their need.
  

• When electronics buyers look for good deals, the Dell Outlet Twitter account helps them save money with exclusive coupons.
  

• When Houston's coffee drinkers decide where to get their daily dose, many choose Coffee Groundz, which lets them order via Twitter.
  

Read on to learn what Twitter is and to get detailed examples of how car dealers and many other types of companies are using it. In this series of blog posts we’ll also reveal how Twitter can help your dealership right now.

So what does Twitter do for car dealers?

Twitter is a communication platform that helps dealerships stay connected to with automotive consumers. As a car dealer, you can use it to quickly share information with people interested in the makes and models you sell,the used cars you have available or what your services, parts and accessory departments have to offer. Car Dealers can gather real-time market intelligence and feedback, and build relationships with customers, partners, suppliers and other people who care about your dealership and the products you sell and service. Individual Twitter users who are automotive consumers (88%) can use Twitter to tell a dealership's management team (or anyone else) that they have had a great—or disappointing—experience with your dealership, offer product ideas, and learn about your dealership's great offers.

So how does it work?

Twitter lets you write and read messages of up to 140 characters, or the very length of this sentence, including all punctuation and spaces. The messages are public and you decide what sort of messages you want to receive—Twitter being a recipient driven information network. In addition, you can send and receive Twitter messages, or tweets, equally well from your desktop or your mobile phone.

When you combine messages that are quick to write, easy to read, public, controlled by the recipient and exchangeable anywhere, you’ve got a powerful, real-time way to communicate. And real-time communication is turning out to be ground-breaking for users and businesses alike.

Listen for Your Dealership's Name Being Mentioned

Tip: To listen in on the conversations happening right now, search Twitter for the name of your dealership, makes or models you sell. If you have a Twitter account already, your Twitter home page has a handy search box on the right side. If you don’t yet have an account, try typing in the box below or go to search.twitter.com.