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Special Twitter Guide for Car Dealers - Part 2

A Special Twitter Guide for Car Dealers - Part 2

Second installment in a Series of Blog Posts about how Car Dealers can leverage Twitter for more Effective Marketing, new and used car sales, CRM strategies and Customer Insights...

Every day, millions of people use Twitter to create, discover and share ideas with others. Now, people are turning to Twitter as an effective way to reach out to car dealerships, too. From local single point dealerships to big national enterprise auto groups with multiple brands, and from Internet Sales Managers to showroom sales staff, wholesale Parts departments to internet-based accessory sales by Hyundai dealers in Massachusetts (you know who you are!) and especially for service departments, car dealerships are finding great value in connections they make with automotive consumers on Twitter.

So how do businesses use Twitter?

Twitter connects car dealers to their customers right now, in a way that was never before possible. For example, let’s say you work for a Ford dealership in Colorado. If you run a search for "Ford Expedition", you may find people
posting messages about how happy they are driving their Expeditions your dealership sold in the Rocky Mountains - giving you a chance to share tips about SUV-friendly restaurants and road side cafe's along their route.

Others may post minor equipment complaints or desired features that they would never bother to contact you about—providing you with invaluable customer feedback that you can respond to right away or use
for future planning. Still others may twitter about serious problems
with the Expedition's cooling system when towing heavy loads up long grades - letting you offer no-charge roadside assistance as a customer service that can turn around a
bad situation.

You don’t have to run a car dealership or even be a manager to get good stuff out of Twitter. Businesses of all kinds, including major brands, increasingly find that listening and engaging on the service leads to happier customers, passionate advocates, key product improvements and, in many cases, more sales.

A key benefit

One of Twitter’s key benefits is that it gives you the chance to communicate casually with automotive consumers on their terms, creating friendly relationships along the way - tough for car dealerships to do in most other mediums.

But Twitter isn’t just about useful immediacy. The conversational nature of the medium lets you build relationships with customers, referral partners, suppliers and other people important to your dealership. Beyond new and used vehicle sales , Twitter gives your constituents direct access to employees and a way to contribute to your dealership's automotive consumer insight; as marketers say, it shrinks the emotional distance between your dealership and your customers. Plus, the platform lends itself to integration with your existing communication channels, lead management tools and automotive CRM strategies. In combination, those factors can make Twitter a critical piece of your dealership’s bigger digital footprint.

For instance, let’s say you run a big retail auto group's website. In addition to learning more about what your targeted automotive customers want, you can provide exclusive Twitter service coupon codes, link to the included service's full details on your website, share tips for scheduling service online, and announce specials at each of your dealership locations. And you can take things a step further by occasionally posting messages about fun, quirky events at your dealer group's HQ, giving others, including individual dealership employees a small but valuable connection with the people in your auto group's corporate offices.

Twip: Twitter can be “ground-breaking” for businesses—a big claim. We truly believe it because we’ve seen lots of examples, many of which we are going to share in this series of blog posts. But if you’re new to Twitter and still wondering what all the fuss is about, hang around the Twitter site (or good 3rd-party apps, like Tweetdeck or Hootsuite) for a week or two, save searches for your dealership's name, the brands you sell and a few of your more popular models... Maybe even keep an eye out for what people are saying about your competition and give it a few minutes a day. Twitter almost always delivers “Aha!” moments for people, but it can take some getting used to before you have your moment of enlightenment.

What’s up with the name?

Twittering is the sound birds make when they communicate with each other—an apt description of the conversations here. As it turns out, because Twitter provides people with real-time public information, it also helps groups of people mimic the effortless way a flock of birds move in unison. On these pages, we’ll show you a few examples of that powerful Twitter characteristic.

Why 140 characters?

SMS (i.e., texting on your phone) limits each message to 160 characters. Twitter takes that limit and reserves 20 characters for your username, leaving you 140 characters to play with. That’s how it started and we’ve stuck with it!

Views: 158

Tags: Car Dealers, Part 2, Special Twitter Guide, Twitter, Why 140 Characters


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