Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!


In 1982, Tom Peters and Robert Waterman co-wrote a book called In Search of Excellence which quickly became an international best seller. It was based on a study of the greatest companies in America at the time and put forward the concept that the easiest way of solving of business problems was to ditch the theory and empower employees to become decision makers.

Since then Peters has written 12 books (one of which he also co-wrote with Martha Barletta) and continues to run a successful management consulting business. www.tompeters.co.uk

His latest book The Little Big Things: 163 Ways to Pursue Excellence will be released in March 2010 and a clue as to its content could be found in a recent blog www.tompeters.com where Peters talks about the 19Es of Excellence.

The 19 Es of Excellence
• Enthusiasm! Be an irresistible force of nature!
• Energy. (Be fire! Light fires!)
• Exuberance! Vibrate – cause earthquakes!
• Execution! Do it! Now! Get it done! Barriers are baloney! Excuses are for wimps! Accountability is gospel! Adhere to the Bill Parcells doctrine: “Blame no one! Expect nothing! Do something!”
• Empowerment! Respect and appreciation rule! Always ask, “What do you think?” Then listen! Then let go and liberate! Then celebrate!
• Edginess! Perpetually dancing at the frontier, and a little or a lot beyond.
• Enraged! Determined to challenge and change the status quo! Motto: “If it ain’t broke, break it!”
• Engaged! Addicted to MBWA / Managing By Wandering Around. In touch. Always.
• Electronic! Partners with the world 60/60/24/7 via electronic community building of every sort.
• Encompassing! Relentlessly pursue diverse opinions – the more diversity the merrier! Diversity per se “works”!
• Emotion! The alpha. The omega. The essence of leadership. The essence of sales. The essence of marketing. The essence. Period. Acknowledge it.
• Empathy! Connect, connect, connect with others’ reality and aspirations! “Walk in the other person’s shoes” – until the soles have holes!
• Experience! Life is theatre! Make every activity-contact memorable! Standard: “Insanely Great” / Steve Jobs; “Radically Thrilling” / BMW.
• Eliminate! Keep it simple!
• Error-prone! Ready! Fire! Aim! Try a lot of stuff and make a lot of booboos and then try some more stuff and make some more booboos – all of it at the speed of light!
• Even-handed! Straight as an arrow! Fair to a fault! Honest as Abe!
• Expectations! Michelangelo: “The greatest danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it.” Amen!
• Eudaimonia! Pursue the highest of human moral purpose – the core of Aristotle’s philosophy. Be of service. Always.
• EXCELLENCE! Never an exception! If not Excellence, what?

http://twitter.com/bayer12

Views: 48

Tags: EBUSINESS, MEDIA, PETERS, SALEFEST, TOM

Comment

Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

1. Electric Vehicle is the Future

Posted by Dwayne Jhonson on August 29, 2019

2. Email marketing

Posted by Andrew Qrueed on August 26, 2019

4. 5 Ideas for car dealers FB page

Posted by Kevin Lewis on August 6, 2019

Share the Best Content w/AutoMarketing Community

© 2019   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service