A large number of the car dealers now on Facebook and Twitter use their status updates to list inventory. However, the real value in joining these social networks may be the opportunity to create relationships with both customers and colleagues alike.
I will be moderating a panel on this topic on Oct. 15, 2009 during the J.D. Power and Associates 2009 Automotive Internet Roundtable at the Red Rock Resort in Las Vegas. For more information on what will be covered during this panel and to see a list of panelists, please see my related post
on this topic on Headlightblog.com.
I have also proposed this topic as the subject of a panel discussion at the 2010 SXSW Interactive festival. Today the panel picker went live and you can vote on which panels you would like to see at next year's festival. If you would like to vote on this Social Networking for Dealers
panel, you will need to create a profile on the SXSW site.
Do you have any thoughts on this topic that you would like to share? Feel free to add them in the comments area.