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Social Network Media Savvy Corporations - Who Does Social Marketing The Best?

Now that Amazon has purchased Zappos, will the popular footwear e-commerce outlet keep its famously friendly face? Amazon announced Wednesday that the Web retailing giant would acquire the popular shoe shopping destination in exchange for 10 million shares of Amazon stock.

“This is a win-win situation,” says Jeff Grau, eMarketer senior analyst. “Amazon’s footwear business gets an immediate shot of adrenaline and Zappos gains access to Amazon’s deep technology and order fulfillment expertise.”

As the news traveled around Twitter and the blogosphere, CEO Tony Hsieh reassured employees—and customers—in a letter: “We plan to run Zappos the way we have always run Zappos—continuing to do what we believe is best for our brand, our culture, and our business.”

The culture of Zappos has been a big part of its success, along with its forward-looking approach to social media.

Perhaps best known in social network marketing for Mr. Hsieh’s use of Twitter, the company has also used Facebook and MySpace to share its philosophy and dangle timely offers.

Since its launch in February, the Zappos Facebook page had racked up 17,000-plus fans as of mid-June 2009. The company posts a video every day and gets an average of 60 to 70 comments on each posting.

According to Abrams Research, social media leaders say has done the best job of any organization at using social media. The chart below shows the results, with Ford Motor Company rated the best at using social media from amongst all companies in the automotive industry.

The National Retail Federation (NRF) and American Express also reported high marks for customer service, with US consumers rating it the third-best retailer.

Internet Retailer reported that took in over $1 billion in retail e-commerce sales in 2008, up from $840 million in 2007.

Conversion rates and average sales were down slightly over the same period, but monthly unique visitors increased to 4.2 million.

“Zappos is a customer focused company,” said Amazon founder and CEO Jeff Bezos. “We see great opportunities for both companies to learn from each other and create even better experiences for our customers.”

“If anyone can pull off this merger and preserve Zappos’ unique customer service culture it is Jeff Bezos,” says Mr. Grau. “Jeff is truly a maverick who knows not to tinker with the glue that holds together a highly successful brand like Zappos.”

Note: For more insight into Zappos’ unique culture, see the eMarketer interview with Brian Kalma, director of user experience, Zappos Personalization: Making Sure the Shoes Fit.


About the Automotive Digital Marketing Professional Community

The Automotive Digital Marketing (ADM) Professional Community website is built on a perpetually growing"Viral Expansion Loop" Networking Platform and serves Car Dealers, Dealership General Managers and their management teams, including Internet Sales Managers, BDC Managers, Marketing Managers, Sales Managers, Service Managers, Service Advisers, Parts Managers, Fixed Operations Directors and their teams. Launched at the beginning of January 2008, ADM has emerged as a valuable and proven resource for the entire spectrum of automotive marketing and Internet sales related professionals. Interactive Media and eCommerce Professionals at car companies (OEM) and tier 1 and 2 advertising agencies who want to see, hear and read what the best Digital and Interactive Marketing professionals in the automotive industry have to say about relevant and timely topics visit ADM on a regular basis or subscribe to the many RSS feeds and content syndication services available within the ADM community.

Did you know there are now over 2,100 members on Automotive Digital Marketing Professional Community?
Have you reached out to connect with important ADM member contacts by asking them to be your Friend?

Did you know that there are over 4,000 photos listed on Automotive Digital Marketing Professional Community?
And, do you know that many of these images are actually charts and graphs of the latest marketing trends and research? Did you know that many of these photos are actual ads used by dealers that worked exceptionally well? There have been over 4,000 photos uploaded and made available for use by all ADM members.

Did you know that there are more than 750 videos on Automotive Digital Marketing Professional Community?
Have you seen how many of those videos are actual examples of marketing campaigns and business processes used successfully by some of the leading and most successful dealers in America?

Did you know that there are over 500 blog posts on Automotive Digital Marketing Professional Community?
When was the last time you posted a blog entry and let important ADM industry professionals know what you are up to? Have you checked ADM for the latest articles published by writers who walk the talk? Members have created more than 500 blog posts within their ADM provided websites that feature online file storage and personalized blog hosting at no cost to ADM members.

Did you know that there are over 500 forum topics on Automotive Digital Marketing Professional Community?
Have you checked the forum lately to see what your associates, clients and colleagues are saying?
Have you posted a forum discussion to see what other professionals have to say about the topic?

There have been over 500 discussions started and still active with ongoing comments and information being published daily within the ADM Forum.

Did you know that there are more than 25 professional groups on Automotive Digital Marketing Professional Community?
Have you joined any groups so that you can send messages to all other group members?

Did you know that there are Important Upcoming Automotive Digital Marketing Events listed on Automotive Digital Marketing Professional Community?
Have you posted what you or your organization considers to be important upcoming events on the ADM calendar so that other professionals will know about them, consider attending and register their intent? ADM members can create calendar events using the ADM site application that allows image and logos, links to registration pages, location maps that integrate with Google Maps, Outlook Calendar integration, invitation mailings using uploaded email lists, RSVP tracking and event management features and a whole lot more.

Did you know that there are more than 500 MP3 audio files on Automotive Digital Marketing Professional Community? Have you checked out what other automotive professionals are listening to?
Did you know that many of these MP3 files are automotive marketing and Internet sales best practice Podcasts, and examples of highly effective radio spots, along with powerful and engaging dealer website soundtracks?

If you are interested in visiting and perhaps joining the Automotive Digital Marketing Professional Community, go to:

ADM was created to serve as a resource for Automotive Internet Sales and Marketing Professionals working in the digital and interactive media space for dealers with automotive franchises, car companies and the associated suppliers and technology providers serving the auto industry. Both OEM and Dealer associates are among ADM's most prolific members.

To learn more about the Automotive Social Marketing and Reputation Management Solutions from Ralph Paglia and the ADP Digital Marketing Team, please copy and paste this sentence into the text box at the bottom of your completed online form available by clicking on the image below:

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Tags: Companies Do Social Marketing, Social Marketing, Social Media, Social Network, Social Savvy Corporations


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