Automotive Digital Marketing

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

Social Metrics: How Much Does a Like or a Follow Cost? [Infographic]

I have to admit that the title of this post is a loaded question.  I could even argue that it is the wrong question to be asking.  The answers as provided by in this Infographic are based on data harvested from their significant campaign experience.

As we begin the new year I find myself pondering social value.  This is the beginning of a quest to better understand how to calculate social ROI. The right question to begin with in my estimation.  Cost data is nice but it has no context without the connection to value.  How would you quantify Social Value?

Infographic Highlights:

  • 63% of Companies say Social Media has increased the effectiveness of their marketing efforts
  • 47% of customers are somewhat more likely to purchase from a Brand that they follow or Like
  • A share on Facebook is the most highly-prized action in Social Media, with a value of $14, a Facebook Like ($8),  a Twitter tweet ($5) and Twitter follow ($2)
  • Facebook fans are cheaper to recruit via a promotional campaign, with an average cost per Like (a Very key metric, as opposed to CPC) of $1.07
  • Cost per follower on Twitter is a hefty $2.50-4.00

I plan to explore the topic of Social Value in future posts.  In the meantime, have a safe and happy New Year and enjoy the Infographic.

Views: 246

Tags: Analytics, Facebook, Marketing, Media, Networks, ROI, Social, Twitter, Value, builditz, More…fans, followers, metrics, value,


Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Top Automotive Marketing Forum Discussions

2. How to Excel at Managing Change!

Posted by Garry House on January 25, 2018

Share the Best Content w/AutoMarketing Community

© 2018   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service