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Social Metrics: How Much Does a Like or a Follow Cost? [Infographic]

I have to admit that the title of this post is a loaded question.  I could even argue that it is the wrong question to be asking.  The answers as provided by in this Infographic are based on data harvested from their significant campaign experience.

As we begin the new year I find myself pondering social value.  This is the beginning of a quest to better understand how to calculate social ROI. The right question to begin with in my estimation.  Cost data is nice but it has no context without the connection to value.  How would you quantify Social Value?

Infographic Highlights:

  • 63% of Companies say Social Media has increased the effectiveness of their marketing efforts
  • 47% of customers are somewhat more likely to purchase from a Brand that they follow or Like
  • A share on Facebook is the most highly-prized action in Social Media, with a value of $14, a Facebook Like ($8),  a Twitter tweet ($5) and Twitter follow ($2)
  • Facebook fans are cheaper to recruit via a promotional campaign, with an average cost per Like (a Very key metric, as opposed to CPC) of $1.07
  • Cost per follower on Twitter is a hefty $2.50-4.00

I plan to explore the topic of Social Value in future posts.  In the meantime, have a safe and happy New Year and enjoy the Infographic.

Views: 293

Tags: Analytics, Facebook, Marketing, Media, Networks, ROI, Social, Twitter, Value, builditz, More…fans, followers, metrics, value,


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