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Social Media Success Toolkit: 10 Must-Have Resources

Your Social Media Success Toolkit: 10 Must-Have Resources

"A determined soul will do more with a rusty monkey wrench than a loafer will accomplish with all the tools in a machine shop.” ~Robert Hughes

Written by Eric Harr  

Hughes is right on the money. Sometimes I feel like we rely too heavily on tools and technologies to do the work for us, when the real truth about social media is that it’s not a media. It’s a human relationship. Like love, it takes time, passion, consistency and effort. That said, there are some standout tools that will allow you to get the most out of social media—while simplifying your life!


In our quest to provide the very best service to our clients, our agency has spent countless hours trying and testing every conceivable social media tool and technology. There are the good, the bad, the ugly and, well, the downright heinous! Here are 10 of the most effective (and cost-effective) tools and resources we’ve discovered:

1. Hootsuite

Hootsuite is at the top of the social engagement dashboards. The accompanying mobile app allows you to monitor social media from your phone, which you must do, since social media never sleeps. You need to know what people are saying, seven days a week, so that you can put out fires before they grow. Cost: Their Basic plan is free, yet ad supported. It includes 5 social profiles. Their Pro plan is just $5.99 with enhanced social analytics, unlimited social profiles, Google Analytics integration and more.

2. Klout

The current gold standard for measuring online influence. If you want to know if someone truly has influence, Klout ‘em. Keep your eye not so much on their overall Klout score, but on their “Net- work Influence” score. This is the influence of one’s engaged audience, in other words, how influential their audience is and how much they actually listen to them. That’s a “metric that matters!” Cost: Free

3. Tweetreach

Remember: followers don’t matter as much as “reach,” which takes into account how engaged and influential your followers are. The Tweetreach tool allows you to calculate that reach in seconds. Cost: Free. “Tweetreach Pro” has a variety of plans ranging from $84/month to $899/month, based on number of reports and users.

4. Facebook Insights

Facebook Insights provides a wealth of information about your Facebook community: everything from post quality to the demo- graphic information of your active fans (sorry, “likes”). Very robust. Cost: Free.

5. Chartbeat

I cannot say enough good things about this tool. It’s a real-time dashboard that gives insights into how your website and online presence are driving your key business objectives. Cost forChartBeat: $9 to $149 based on the size of your website.

6. YouTube Insight

It’s hard to believe that these analytics are free. Just 10 years ago, you’d pay thousands of dollars a month to get this information. Learn who is watching your videos, where they live, how old they are, even how long they watch each video with YouTube Insight!

7. Postling

“Get smarter, faster and better at social media in 5 minutes a day.” Compelling value proposition—and one on which Postling delivers. For small businesses that are strapped for time, this tool offers a one-stop place for staying in contact with your customers and staying on top of what people are saying about your business. Cost: Free trial that moves to $1/month per social media account after 30 days. You’ll pay $1 to save up to 10 hours a month.

8. Google Keyword Tool

If online marketing is important to driving your business, it is absolutely critical to understand how to use this tool. You simply enter trial keywords or a website name, and the Google Keyword Tool returns a list of related search counts and advertiser competition. For example, if you own a real estate company in San Francisco, you might type in “San Francisco real estate.” As of today, there are 74,000 people entering that keyword string into Google—every month! Is your real estate company figuring into those results? You’d better be! Cost: Free

9. PitchEngine

The “Social Media Release” is Press Release 2.0. It starts with the text release and adds multimedia content (photos, logos, videos and links) to allow people and journalists to share con- tent in their preferred way. PitchEngine makes is easy, efficient and cost-effective.

10. Manymoon

Our agency has used a variety of online collaboration tools, but none are as simple and easy to use as Manymoon. And the price is right; currently, it’s free!

I just finished the Ironman Triathlon World Championships on Saturday. Since I’m in that mode, I’ll draw an athletic analogy here.

My coach always says: “It’s not the amount of hours you put in; it’s what you put into those hours.

Same applies to social media. Apply yourself to social media more effectively and efficiently. I truly hope these tools and resources help you!

How About You?

What tools do you use? What works for you?

What is your favourite tool? Look forward to hearing your stories

Guest Author: Eric Harr is the Founder & President of Resonate Social Media, a leading, integrated social media agency in San Francisco. He is an award-winning TV host on CBS News and the best-selling author of the new book “The REAL TRUTH About Social Media: 8 Timeless Truths Uncovered &...” available now in ebook or print edition.

More Reading:

Image by SFDenverLV

Written by Eric Harr


Views: 533

Tags: 10, Must-Have, Resources, Social Media, Success, Toolkit


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Comment by Brittany Elizabeth Richter on April 16, 2012 at 5:47am

Great post - I like the format. Right to the point, like John mentions below. I second Adam's suggestions, especially with Although it is automated and I'm not a fan of automated social media (in general), I think it's clear what it is, doesn't hurt that it isn't manually, but it is manually (and hopefully strategically) set up. It seems to foster a lot of engagement and tends to help point out influencers and thought leaders. One of my favorite new tools, believe it or not, is the Twitter app on the iPhone. I used to have the Droid X, and the iPhone makes it SO much easier to monitor and maintain multiple accounts simultaneously. 

Comment by John L Mecham on April 15, 2012 at 9:21pm

What a fresh succinct, fresh and informative post!  Thanks, I will share your info with my pals.

Comment by Ralph Paglia on April 15, 2012 at 5:47pm

Many thanks to Adam Ross for his comment listing additional cost-effective social media tools!  I would also add that the team at supplies one of the more effective social media content management apps I have ever used... It is more expensive than anything listed so far, but it is designed specifically for the auto industry.

Comment by Tom Hawkins on April 15, 2012 at 5:08pm
Thanks for the post!!

Comment by Adam Ross on April 15, 2012 at 5:04pm

Great list, description and links, Ralph! I would add to this list:

Buffer makes your life easier with a smarter way to schedule the great content you find. Fill up your Buffer at one time in the day and Buffer automagically posts them for you through the day. Simply keep that Buffer topped up to have a consistent social media presence all day round, all week long.

Visibli Engagement Bar

Extend Your Brand! Engaging Followers means sharing great content -- even if it isn’t your own. The Engagement Bar shows your brand above each linked page to keep you top-of-mind.

Paper.li is a content curation service. It enables people to publish newspapers based on topics they like and treat their readers to fresh news, daily.

Twitter Counter

Twitter Counter provides statistics of Twitter usage and tracks over 24 million users and counting. Next to that it offers Pro Twitter Stats for even more powerful statistics and sells featured spots on its website to people who want to gain more followers. Twitter Counter also offers a variety of widgets and buttons that people can add to their blogs, websites or social network profiles to show recent Twitter visitors and number of followers.



Crowdbooster helps you achieve an effective presence on Twitter and Facebook. We show you analytics that aren't based on abstract scores but numbers that are connected to your business and your social media strategies: impressions, total reach, engagement, and more. We then give you the tools and recommendations you need to take action and improve each one of these metrics.

HubSpot Tweet Grader -

Twitter Grader is a free tool that allows you to check the power of your twitter profile compared to millions of other users that have been graded. Just enter your twitter username (password not needed) and you'll get an instant grade and report. It's easy.

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