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Social Media Networks Dominated by Women

Women Do More Social Networking

Social networking sites reach a higher percentage of women than men globally, according to a new study from comScore.

More Women Visit Social Networks, Spend More Time
“How Women Are Shaping the Internet” indicates 75.8% of all women online visited a social networking site in May 2010, compared to 69.7% of men. Globally, women demonstrate higher levels of engagement with social networking sites than men. Although women account for 47.9% of total unique visitors to the social networking category, they consume 57% of pages and account for nearly 57% of total minutes spent on these sites.

Women spend significantly more time on social networking sites than men, with women averaging 5.5 hours per month compared to men’s four hours, demonstrating the strong engagement that women across the globe share with social sites.

North America Has Strongest Social Networking Reach
Across each global region researched by comScore, social networking reached a higher percentage of women online than men. Social networking’s reach among women is highest in Latin America where it reached 94.1 percent of females online (and the highest reach among males online, 91.9%), and in North America where it reached 91% of females (and the second-highest reach among males, 87.5%).

In Europe, 85.6% of the female online population and 80.6% of the male population visited a social networking site in May 2010. Meanwhile, in Asia Pacific, where parts of the region still face low broadband penetration and site restrictions, 54.9% of women and 50.7% of men visited a social networking site during the time period covered.

Interestingly, there appears to be a correlation between a region’s percentage of online females using social networks and its gender gap. The narrowest gender gap exists in Latin America, where the percentage of female social networkers is about 2.4% higher than the percentage of male social networkers. That gap rises to 3.8% in North America, 6.2% in Europe, and 8.3% in Asia Pacific.

Gays, Lesbians Active Social Network Users
In addition to gender gap, there also appears to be a gap between homosexuals and heterosexuals in social networking, at least in the US, according to a recent Harris Interactive survey.

Significantly, 55% of gay men and lesbians say they visit social network sites at least once a day, but only 41% of heterosexual adults report that same frequency. Three out of ten gay men and women also say they visit sites several times a day, while only 17% of heterosexuals share that habit.

Gays and lesbians also report higher incidences of visiting social network sites at least weekly (81% compared to 71% of heterosexuals). However, heterosexuals are more apt to visit social network sites at least monthly (17% compared to 11%) or less than monthly (12% compared to 8%).

SOURCE: Marketing Charts

Views: 258

Tags: Dominated by Women, Marketing Research, Social Media, Social Media Marketing, Social Networks


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Comment by Amy M Moore on August 3, 2010 at 6:42pm
Of course women dominate Social Media. We are the more social of the genders and more apt to say "Hey, go look at this!" with sheer excitement. We also love to talk and, as you are all aware, we are great at sharing our opinions whether you want us to or not!

Steve, you want ways to effectively interact online? Might I suggest you start with Hi? For most, it really is all it takes to actually start a conversation and endear yourself forever to this potential new customer. Don't go for the canned responses that so many networking marketers are using repeatedly. If you've never friended someone from BNI or the other hundreds of groups out there you really should. See how many of the same response you get. It's really quite disgusting as I do believe they just copy and paste from one to the other(sorry if I offend anyone from one of those groups).

What people are looking for in social media is actual socialization. Not ads, not canned responses, not spam. Just wholehearted, personal responses. It really doesn't take much to provide that and you will be surprised at the response in return!
Comment by Eddie Coleman on August 3, 2010 at 12:36pm
They needed a study for that? lol Very insightful actually
Comment by Dara Moore on August 3, 2010 at 12:27pm
This article is actually one of the motivating factors of my informal survey I am doing. I am curious to see how we as Online Marketers interact and if we actually reach our demographic. Looking forward to seeing what results this poll and my follow up get.

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