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Social Media Marketing Tactical Checklist for Execution by Dealership Resources


Sensible Social Media Daily Tactical Action Items Checklist

v2.0 For Regional and Local Businesses

- Blog post:

  1. Share the link on FB, LinkedIn and Google Plus;
  2. Write new blog post(s) each week;
  3. Target keywords;
  4. Pro tip: Use your target keywords in post titles and blog content.

- Facebook:

  1. Post about 2 interesting topics related to our business;
  2. Find and “Like” 5 new pages;
  3. Update our company page status daily;
  4. Ask people to comment, like, or share posts;
  5. Pro tip: Don’t forget to tag people and pages in your posts.

- Twitter:

  1. Send at least 3 new tweets daily: Business related; Promotion; Fun & interesting; circulate our posts;
  2. Re-tweet 2 interesting tweets a day;
  3. Follow 10 new people per week;
  4. Pro tip: Add #hashtags so your posts appear in trending topics.

- LinkedIn:

  1. Update our company profile and status;
  2. Connect with 3-5 new people per week;
  3. follow 3 new companies each week;
  4. Ask for 1-2 recommendations per week;
  5. Pro tip: Post relevant blog posts in groups in which you belong, and ask for feedback.


Views: 1495

Tags: Car Dealer, Checklist, Dealership, Execution, Marketing, Resources, Social Media, Tactical


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Comment by Alexander Lau on September 15, 2014 at 6:43am

This tool is a lovely little demon, that will help you convert customers easier @

Comment by Alexander Lau on March 7, 2014 at 1:51pm

The content you share through those venue has to be accounted for below:

Comment by Alexander Lau on March 6, 2014 at 10:13am

Thanks Louie, the one challenge we've had. Getting someone to man it 24 / 7. You have to be at it all the time, it never stops. Not easy... :-)

Comment by Alexander Lau on March 6, 2014 at 7:40am

I should mention, BuzzStream accounts for what NeedTagger does as well. 

Comment by Alexander Lau on March 5, 2014 at 7:39am

Comment by Alexander Lau on March 5, 2014 at 6:55am

Works with HootSuite, which is AWESOME! Hey SocialDealer, where you at, yo?

Comment by Alexander Lau on March 5, 2014 at 6:52am

Hi Louie! It's really good, in fact it has an automotive component. Very, very nice! I bet there are VERY few automotive digital marketing groups using it. I'll send a screenshot shortly.

Comment by Alexander Lau on March 5, 2014 at 6:41am

NeedTagger = ( hunting customers on Twitter. Why wait for people to come to you, hunt them! Don't forget BuzzStream, can't live without it.

From a stack I just presented to a client, which was a win.

Comment by Alexander Lau on March 5, 2014 at 6:32am

Tools for syndicating and tracking your social media interactions

Here’s more info on the tools and tracking we use at each step.

1. Publish via blog

Recommended toolWordPress – the most popular blogging platform which automagically produces an RSS feed at /feed.

Recommended Tracking method Google Analytics – it’s free and of course shows you the popularity of your posts, although the stats interface in WordPress means you don’t have to go there or there’s a plugin to integrate GA.

2. Syndicate via RSS

Recommended toolFeedburner – tell Feedburner your feed address and make it easier for people to subscribe to your feeds.

Recommended Tracking method With Feedburner you get great stats on “clickthrough rates” of posts and number of subscribers. It also adds Google Analytics campaign tracking tags too. It’s been owned by Google for the last few years, so we’re sure they’ll use it as a positive ranking signal too.

3. Post to Twitter

Recommended tool: We’ve used Twitterfeed for a couple years – it’s an online service you tell about your feed address and twitter account and you’re done. You can use IF THEN THAT (IFTTT), for a similar approach.

Recommended Tracking method We could do this better – we use to track the popularity of different tweets – useful since it also shows sharing of a post by other routes. To do this tell your Twitter client like Tweetdeck or Seesmic what your account details are and you can see the response – if you get time to look at it”…

We’re not very good at relating our tweets with Google Analytics – we only really see tweets that come direct from Twitter – not those from Twitter clients, so if you can tell us the best way I’d like to know – there didn’t seem any neat solutions the last time I looked.

4. Post on Facebook wall

Recommended toolNetworked Blogs – this works well most of the time, but it’s maybe confusing for Facebook followers to see this on our wall. Again I’d be interested in other alternatives here which help with tracking.

Recommended Tracking method Facebook gives Pages owners its Insights which tell you about Impressions and interactions for each message on your page, but not the popularity of individual posts.

5. Linked In page

Recommended toolLinked In-Twitter integration – this is now a standard feature. Some argue that this will pollute Linked In with too many updates, others say you should encourage key employees to do this in B2B.

Recommended Tracking method – No tracking here AFAIK although referrers will be tracked in Google Analytics.

6. Email Newsletter

Recommended tool: There are many choices here for email broadcast.

Recommended Tracking method: This tracking will be provided by your email service provider who will often provide Google Analytics Email campaign tracking with Google Analytics.

What to watch out for

Although we’re advocating saving time here by syndicating by publishing, we need to be careful not just to push or SHOUT – the beauty of social media is that it’s a two-way street enabling conversations and dialogue.

Comment by Alexander Lau on March 5, 2014 at 6:10am

Social media marketing strategy. The best I've come across. I respect the fact that you've given instruction, most people here do not, regardless of the source. 

REACH and ACT: Social media marketing

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