Automotive Digital Marketing

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

Social Media Marketing: Small Social Networks Engage Users More Frequently

Users of Smaller Social Sites Share, Consume More Content

Views: 179

Tags: Engage, Frequently, Marketing:, Media, More, Networks, Small, Social, Users

Comment

Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Comment by Brittany Elizabeth Richter on August 27, 2012 at 6:03am

Thanks for posting this, Ralph! I'm always interested in taking a closer look at behavioral data when it comes to social media. Although, as you pointed out, I think their survey instrument was flawed, it's interesting to see that people report that they use social media primarily to observe rather than share. I have to say I'm not surprised. Yet another reason why it's so important for businesses to ASK for engagement when posting on their social platforms. If most users are in passively observing, they're not even thinking about the idea that those sharing actual want engagement.

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

3. Understanding Customer Intent

Posted by Colin Forrest on September 22, 2017

4. Confirm and Cultivate Your HVA

Posted by Garry House on August 17, 2017

Share the Best Content w/AutoMarketing Community

© 2017   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service