For brands, resistance to social media is futile. Millions of people create content for the social Web on a daily basis. Your customers have been using it for a long time. Your competitors have embraced it. If your business isn’t putting itself out there, it should be.
But there are some recurring fallacies and misconceptions out there. Many companies are finding that these tools don’t live up to the hype, especially small businesses. There are a lot of challenges that aren’t immediately apparent. Are you considering Twitter, Facebook, et al as part of your marketing plan? Before you jump in, keep these myths in mind: