Social Media Employee Policy Examples from Over 100 Companies and Organizations

I get asked almost daily for examples of dealership employee policies regarding social media, blogging, online comments and social networking... Before you read any further, by doing so, you acknowledge and accept my recommendation that whatever your dealership puts into place must be reviewed and edited by your dealership's corporate legal counsel before implementation.

Personally and professionally, I like the Policy Tool for Social Media available at http://SocialMedia.PolicyTool.net for creating dealership and dealer group social media employee policy documentation, but for many people it is often useful to see what companies outside the car business do for given situation.

The following table contains the names of over 100 companies and organization that have published their Employee Social Media Policies or Guidelines online... The left side column is the name of the organization, and it is linked to their organizational or corporate home page. The right side column displays a link to the actual document of policy web page for you to either download or review. I found most of the information in the table shown at the Social Media Today website, which is a great reference site and resource for automotive marketing professionals looking for guidance and best practices regarding the use of Social Media to sell more cars, parts and service business.

When dealers ask me "How do I get started with Social Media Marketing" my initial response is that they should FIRST develop their official dealership employee policy for social media and web based publishing.

Company or Organization	Social Media Policy Title
About.com	Template: Blogging and Social Media Policy
About.com	Template: Internet and Email Policy
American Red Cross	Social Media Handbook; Local Red Cross Units
American Red Cross	Online Communications Guidelines
Australian Public Service Commission	Interim Protocols for Online Media Participation
Baker & Daniels	Social Media Policy
BBC	Guidelines; personal use of Social Networking
BBC	Use of Social Networking and third party sites
BBC	Online Services Guidelines in Full
BBYO	Staff/Volunteer; Social Networking Sites
Bread for the World	Online Technologies; Social Media and Bread
BT	Forum Guidelines
Canadian Broadcasting Corp. (CBC)	Facebook Policy
Chartered Institute of Public Relations	Social Media Guidelines
Chartered Institute of Public Relations	Social Media Guidelines for Consultation
Children's Hospital Los Angeles	Share Your Story — Use and Access
Cicso	Internet Postings Policy
City of Hampton, VA	Social Media Policy
City of Seattle	Blogging Policy
Cleveland Clinic	Social Media Policy
Dell	Online Policy
DePaul University	Social Media Guidelines
Easter Seals	Online Community Guidelines
Electronic Frontier Foundation	How to Blog Safely
ESPN	Social Media Guidelines For ESPN Employees
eWay Direct	Social Media Policy
Fairfax County, VA	Facebook Comments Policy
FedEx	Blog Policy
Feedster	Corporate Blogging Policy
Fellowship Church	Personal Website and Weblog Policies
FINRA	Guide to the Internet for Registered Representatives
Fudder	Netiquette
Gartner	Public Web Participation Guidelines
General Services Administration (GSA)	Social Media Policy
Gibraltar Associates	Associates Social Media Policy
GM	Blogger Policy
Greteman Group	Social Media Policy
Harvard Law School	Terms of Use
Headset Brothers	Social Media Policy
Hill and Knowlton	Blogging Policies and Guidelines (selected extracts)
Hill and Knowlton	Collective Conversation Code of Conduct
Hill and Knowlton	Social Media Principles
HP	Code of Conduct
IBM	Social Computing Guidelines
IBM	The Impact of Corporate Culture on Social Media
InQbation	Government Policy Guidelines
Intel	Social Media Guidelines
International Federation of Red Cross and Red Crescent Societies (I...	Social Media Staff Guidelines
International Olympic Committee (IOC)	Blogging Guidelines for Persons Accredited at the Games of the XXIX...
Iowa Hospital Association	Comment Policy
Jaffe	Template: Social Media and Social Networking Policies and Procedures
Judith Lindeau	Template: Social Media Policy for Associations
Kaiser Permanente	Social Media Policy
Kodak	Social Media Tips
Le Bonheur Children's Medical Center	Comments Policy
LiveWorld	Social Media Content Guidelines
Mayo Clinic	For Mayo Clinic Employees
Mayo Clinic	Participation Guidelines
Mayo Clinic	Comment Policy
Media Law Resource Center	Compilation of Legal Actions Against Bloggers
Microsoft	Channel 9 Doctrine
Microsoft	Tweeting Guidelines and Blogging Guidelines
Missouri Department of Transportation	Post A Comment — Use Policy
National Public Radio (NPR)	NPR News Social Media Guidelines
New Zealand Services Commission	Principles for Interaction with Social Media
New Zealand Services Commission	The Guide to Online Participation
Oce	Social Computing Guidelines
Opera	Employee Blogging Policy
Plaxo	Communication (Blogging) Policy
Porter Novelli	Our Social Media Policy
Powerhouse Museum	Communication Using Public Facing Museum Blogs — Policy
PR-Squared	Corp. Social Media Policy: Top 10 Guidelines
Razorfish	Employee Social Influence Marketing Guidelines
Rhetorica	Blogging and Comment Policy
RightNow	Social Web Employee Policy
Roanoke County, VA	Social Media Policy
Roanoke Times	News Standards and Policies
Robert Scoble	Press FAQ
SAP	Social Media Participation Guidelines 2009
Sentara	Social Media Policy
Shift Communications	Top 10 Guidelines for Social Media Participation
Smithsonian Institution	Web and New Media Strategy
Social Media Business Council	Disclosure Policy Toolkit
SpareBank 1	Rules for Blogging
State of Delaware	Social Media Policy
Sun Microsystems	Guidelines on Public Disclosure
Sun Microsystems	Alumni Blog Aggregation Additional Terms
Sutter Health	Policy for Social Networking and Other Web-Based Communications
Sutter Health	Guidelines for Participation in Online Communities
Telstra	3 Rs of Social Media Engagement
The University of Texas MD Anderson Cancer Center	Blog Policies and Guidelines
The Well	Community Guidelines
Thomas Nelson	Blogging Guidelines
U.K. Government	Template Twitter Strategy for Government Depts.
U.S. Air Force	Air Force Blog Assessment
U.S. Air Force	New Media and the Air Force
U.S. Army Corps of Engineers	Social Media User Guidelines
U.S. Coast Guard	Social Media — The Way Ahead
U.S. Environmental Protection Agency	Blogging at EPA for Greenversations
U.S. Federal Trade Commission (FTC)	Guides Concerning the Use of Endorsements and Testimonials in Adver...
U.S. General Services Administration's (GSA) Office of Citizen Serv...	Blog Policies
U.S. Navy	Web 2.0: Utilizing New Web Tools
UK Civil Service	Code for Online Participation
Unic	Social Media Guidelines
University of Maryland Medical Center	Blog Participation Terms and Conditions
Wake County, North Carolina	Web 2.0 Guidelines for Use
Wal-Mart	Twitter External Discussion Guidelines
Walker Art Center	Blog Guidelines
Washington Post (via PaidContent.org)	Newsroom Guidelines for Use of Facebook, Twitter and Other Online S...
Webtrends	Social Media Guidelines
Wells Fargo	Community Guidelines
Workplace Fairness	Off-Duty Conduct
Yahoo!	Personal Blogging Policy

Source Credit: Information in Table shown above was found at Social Media Today

RESOURCE: The logo image below is linked to the Social Media Policy web application that I frequently ask dealers to use, and which I demonstrated at the Dealer Internet Battle Plan Workshop in Atlantic City on June 6, 7 and 8, 2010:

Tags: blog policy, employee policy, employee social media policy, organizations, social, social media, social media policies

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Comment by Missy Jensen on July 12, 2010 at 11:49am: Great resource! Thanks...Please feel free to look at our corporate policy as well:
http://www.slideshare.net/DMEautomotive/dmeautomotives-corporate-social-media-guidelines

Comment by Ralph Paglia on July 4, 2010 at 8:06pm: @Lavon - Thanks for the comment... I found these links so useful I just has to share with the ADM Community!

Comment by T. Lavon Lawrence on July 3, 2010 at 11:47am: What an awesome resource for reference. Thank you for posting it.

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