I see the real game changer moving forward as being Content, Social Content. Content that is being consumed by the prospective customers and search sites. As we all know having good content that is relative, is good for our web site, inventory, and blogs. Keeping this fresh is a good thing and helps our cause and looks fresh to our visitors. But when we go to get Social and add info and good content that you hope will go viral - and be picked up by New style search, what do you see as subjects that are good to target and will be relevant to search - meaning will get the nod for good Search engine placement?
I know that Basic Social is not to Sell hard your services, products, inventory, events.
I see it as more of a informative, adding insights, adding commentary, Showing involvement, stirring the pot some.
Also, I see a lot of redundant info placed on multiple sites. Add it to a blog that goes out to Twitter and so on, this seems to be more distractive than helpful,