Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Social Advertising Drives Likes, Followers, and Sales

 

Advertising dollars are important dollars. Brands are understandably wary of new mediums to reach consumers because of the large amount of money that goes into advertising each year.

While brands were skeptical at first of Facebook ads and Custom Audiences, the program has proven very successful. Putting ads in front of Facebook users is now seen as necessity, since over a billion people frequent the site, 70% of active US users are engaged and connected to at least one local business, and 25% of users check their accounts five or more times a day.

Simply put, brands need to put their ads where consumers will most often see them.

The same can be said for promoted emails and tweets on Twitter. When so many people are constantly checking their email, often for social updates, or checking social sites directly, not having ads at those locations is a missed opportunity. A single ad can lead to new LIKES or Followers, which ensures further engagement with new consumers over time, and naturally leads to more sales.

Instagram is the next social site to implement ads. The photo and video sharing site allows users to instantly post to Instagram and then share their posts to Facebook, Twitter, Tumblr, and others. Users can follow other users for regular updates on what they post, and now they can also see the occasional advertisement.

Michael Kors was the first brand to adopt this program and has found it to be a huge success. Their first promoted post gained them 33,000 new followers (16 times more than usual) and the ad generated 370% more LIKES than Kors’s previous five normal posts.

Consumers are still getting used to the idea of ads showing up in their Instagram feeds, but given the previous success seen with Facebook and Twitter, this might be the next crucial placement for ad dollars


Views: 82

Comment

Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing


Influencer
Comment by Jonathan Morales on November 19, 2013 at 11:40am

This is very interesting, alittle late to the game on their part since Instagram has been very popular for quite a while but based on Kors's success, this will be a very interesting advertising space for clients. Not sure if it will work well for small local businesses like the ones I usually work with through my NJSEOs company but I'm definitely going to research this more. Thank you for sharing this!

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2019   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service