Despite the changes in search, technology, and online marketing techniques, some of the old school tactics of a couple years ago still hold plenty of value when it comes to today's automotive SEO
and have the potential to help make your website a success. The site map is one of those tried and true tools that have remained a crucial element for any website, even despite rapid changes in design, development, and marketing.
are a great opportunity that often is ignored. An XML format site map in particular provides search engines with a blueprint of your website. There's no telling how deep a search engine will delve into your website, which makes having an accurate and easy to navigate site map essential. It informs search engines of the pages your website contains and tells the crawlers where these pages can be found. A site map is also scalable, and can provide ongoing value to a website of any size.
In addition to the XML site map, a static site map within your website could be tweaked to deliver both search visibility and SEO value. First, don't succumb to the tendency to leave the site map as an ultra simple list of links. Instead, dress the links up by providing a short snippet of text around the link to describe what the page is all about. In addition, use keyword-rich anchor text on the link itself. A site map should essentially be like the table of contents in a magazine; instead of just providing a page number, also include a snapshot of the content to entice potential readers.
Sure site maps aren't exciting, but they remain a vital and often unsung component for on-site SEO. This is especially important if you're restructuring content or undergoing a redesign. Plus, believe it or not, website users actually do use site maps to navigate and find content on your website! While they can easily be a low priority, especially next to the more interactive parts of your site, a site map is helpful for car dealer SEO
and should always remain a prominent fixture.
For more information about site maps and how search engines use them, I recommend exploring Google's help resources