Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

People often times ask if they should schedule their social content posting when marketing with Twitter and Facebook. The short answer is yes, you should certainly schedule. For every industry, including automotive, there are times of day that see more activity than others, and scheduling ensures you hit those times of day. There are a myriad of services that offer post scheduling to every major social network and you should absolutely be taking advantage of those (just do a Google search to find one that fits your needs).

Now are you ready for the long answer?

Scheduling is dangerous, especially on social media. As anyone who works in the industry will tell you, “setting” is all too often followed by “forgetting” and forgetting your social presence is the worst thing you can do. If you start to become an automaton, your friends, fans and followers will notice and they’ll stop interacting.

Does this mean you shouldn’t schedule? Of course not, you just have to be vigilant.

Social media isn’t a television ad. It’s less about direct sales and more about reputation. You spent the time building up this great community on these social media sites, and it would be a shame to ignore them.

So yes, please schedule your social media postings. It will ensure you don’t forget, guarantee you hit the busiest times or day, and let you build up a good lead so you get some more free time. Just be sure you check your networks once a day, whenever you get the chance, and interact with your community. Answer questions, join in making jokes, and above all: BE PRESENT!

Original article about scheduling social media posting was published on Wikimotive's blog under the title Should You Schedule Posts?

Views: 37

Tags: Facebook, Marketing, Twitter, With, and


Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

William B. Terry
Rated by Super Lawyers

loading ...

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......



ADM Professional Services
Phone Consultation
Topic or Issue:

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2020   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service