Automotive Digital Marketing

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Should our dealership consider twitter...

I get that question nearly everyday from dealer principals and industry professionals. So I thought I'd just grab a couple live ones... here you go!

Please... I'd love to hear your input!

Views: 39

Tags: 2.0, Media, Social, Web, ronsmap, twitter


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Comment by Nick Cybela on December 18, 2009 at 12:21pm
Fortunately, people are more willing to give away free information than ever (such as broadcasting their every moment on Twitter), unfortunately both businesses and consumers are still a little "untrained" in getting the right attention.

For example, when I have an issue I usually post the company's full name and my issue on Twitter as well as going through their support systems. A quarter of the time someone reaches out to me on Twitter first. A couple companies that do a spectacular job with this is HubSpot and Omniture.

However, when working at an automotive group in the Twin Cities, we found that there were several Tweets each week referencing someone's experience at one of the 11 dealerships-- so people are definitely talking about it. The feedback I got from interfacing with them was incredibly positive.

Comment by Craig Lockerd on December 18, 2009 at 10:44am
That's not a should,it's a MUST.....with things other than car,pic,price..."we're dealing"...etc

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