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1) No Dealer shall allow access by any Vendor to their business data (DMS, CRM, etc.) without restrictions to specific data needed and on the use of such data by the Vendor for only providing a clear and very strong business advantage to the Dealer.

2) No Vendor shall use their access to a Dealer's business data for any purpose other than advancing that dealer's business only and, as well, shall not break or attempt to break the restrictions on data access levied by the Dealer.

3) If Laws 1, 2, or both are ever broken, data access for the Vendor involved shall be ceased by the Dealer in every way necessary and immediately.

by Keith Shetterly,
Copyright 2011
All Rights Reserved 

P.S.  Want to understand this better?  Check out and this blog The Truth About TrueCar.  Want to see more laws?  Check out

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Comment by Tom Gorham on December 4, 2011 at 11:03am

Well, you know I'm a big fan of Shetterly's Laws.  But I will have to save up to buy this mug.  ;-)

Comment by Cole Matthew Mitguard on December 4, 2011 at 10:53am

Outside of TrueCar's model, what purposes have you found for dealer data that have proven beneficial? 

Comment by Keith Shetterly on December 3, 2011 at 10:51pm

Thanks Jason and Jim!!

Comment by Jason Manning on December 3, 2011 at 9:27pm

Short and Sweet.  To the point.  Extremely important for a secured dealership future!

Comment by Jim Radogna on December 3, 2011 at 7:21pm
Well done Keith!
Comment by Keith Shetterly on December 3, 2011 at 1:53pm

Thanks Rob!  Pass it on!!  :)

Comment by Rob Fontano on December 3, 2011 at 1:45pm

Nice! That nails it!

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