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Jumpstart Metrics: Share of Shopper Interest in GM's Cruze, Volt, Compared with Other Sedans

It has been reported that GM will be eliminating several passenger cars, including the Chevrolet Volt and Chevrolet Cruze, two compact vehicles that were held up as examples of the automaker's post-bankruptcy revival. The decision comes as Americans are reducing their shopper interest in passenger cars in favor of crossovers, SUVs and pickups. Jumpstart Automotive Media has new data for any continuing stories you may be working on that ranks GM's sedan shopper interest in relation to some of its closest competitors.

 

Will GM's Decision Benefit Honda, Toyota, Tesla & Others?

 

According to Jumpstart, the Chevrolet Cruze ranked 4th in shopper interest for the Compact Car segment. The Volt ranked 5th, and the Buick LaCrosse ranked 7th. The below chart illustrates where each of the impacted models ranked in shopper interest for their respective segments, along with the segment leader and cross-shopping selections.

 

Jumpstart

Vehicle Segment

GM Model (rank)

Share Of Shopper Interest

Model Interest

% Change YoY

Segment Interest

% Change YoY

Segment Leader

Share Of Shopper Interest

Highest

Cross-Shopping

Compact Car

Chevrolet Cruze (rank 4th)

+6% YoY

-7% YoY

Honda Civic

Honda Civic (16%)

Alternative Fuel Car

Chevrolet Volt (rank 5th)

-16% YoY

+27% YoY

Tesla Model 3

Chevrolet Bolt (18%)

Full-Size Sedan

Buick LaCrosse (rank 7th)

-28% YoY

-9% YoY

Dodge Charger

Toyota Avalon (15%)

Full-Size Luxury Sedan

Cadillac CT6 (rank 6th)

+60% YoY

-11% YoY

Tesla Model S

Cadillac CTS (7%)

Full-Size Luxury Sedan

Cadillac XTS (rank 10th)

+18% YoY

-11% YoY

Tesla Model S

Cadillac CT6 (14%)

 

"No doubt, a large number of American shoppers continue to turn their attention toward trucks, crossovers and SUVs of all sizes, and General Motors feels it's in their best interest to shift their strategy in this direction as well," said Colin Thomas, senior analyst, strategic insights & analytics. "While this strategy is in focus for GM, there is still a large population looking at cars, which means brands such as Honda, Toyota, Hyundai, and Audi could look to take an even larger share of the car and sedan market."

 

Jumpstart’s Path to Purchase Reports

Jumpstart analyzes share of shopper interest regularly to gain insight into what consumers are considering when researching their next vehicle purchase, as well as how long it takes them to make a decision and how media influences their shopping process. These insights are based on the shopping patterns of more than 20 million in-market auto shoppers who are researching vehicles across the company’s portfolio of automotive publishers.

 

About Jumpstart

Jumpstart Automotive Media, a division of Hearst Autos, offers high-impact and performance-driven marketing and advertising solutions that achieve optimum results. An industry thought-leader known for its in-depth shopping reports, Jumpstart connects automotive marketers with the largest, high-performing audience of car shoppers and enthusiasts through partnerships with: Car and Driver, U.S. News Best Cars, J.D. Power Cars, NADAguides, Autoweek.com, Autobytel, Autolist.com, Daily News Autos, LeftLaneNews.com, CarSoup, CarBuzz, CarStory, and VehicleHistory.com.

 

JumpstartAuto.com, @JumpstartAuto

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Tags: Compared, Cruze, GM's, Interest, Other, Sedans, Share, Shopper, Volt, in, More…of, with

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