Automotive Digital Marketing

Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers

Loading... Be Patient!

The service department tends to be the busiest place in a dealership, and service managers must stay in tune with what’s going on. While meetings and discussions can be useful, at times they only result in vague ideas the service staff never acts upon. Just like in any organization, a service department is only as good as its leader. Sometimes, you have to get in the trenches to really understand employee problems, obstacles, and frustrations.

 

To get on the employees’ level, service department managers may find it helpful to visit with their employees in an active and participatory manner, one-on-one. I’m not talking about individual meetings. Rather, I mean managers should shadow employees in areas integral to efficient operations. Service managers can learn a wealth of information from shadowing employees, as well as stay in tune with departmental operations and dynamics. This helps to spot problem areas, and increase efficiency, productivity, and profitability.

 

For example, if you have a service receptionist, perhaps spend a few hours listening to how they take field calls. Listen to the types of questions customers ask and how your receptionist handles them. You may find that customers get frustrated when the receptionist can’t get a service advisor to come to the phone. You may also discover frequently asked questions that you can train your receptionist to handle on their own, rather than simply transferring the call.

 

The same concept could also apply to any BDC. Sit with them as well. Watch them schedule services. Are they overloading appointments for extensive repairs? Perhaps they are over-scheduling your quick services, such as oil changes. Any of these activities could lead to a crowded shop with advisors and technicians who can’t keep up, resulting in upset customers.

 

Take a little time and spend it with your service advisors. Work alongside them as they check in customers, write up RO’s, and deliver service recommendations. Observe how efficiently they work and how consistently they give recommendations and offer upsells. Do they do a good job of explaining necessary services to the motorist? Or are they simply presenting an itemized list and accepting whatever decision the customer makes?  

 

Perhaps watch the advisors’ interactions and communications with the technicians as well. Sometimes small problems grow into big ones that you could have easily solved with a tweak in a process or some additional training.

 

Don’t forget your technicians and parts department. See how efficiently they work. Do they perform consistent inspections? How do they present their findings to the service advisor? Observe your parts department as they interact with customers—both retail and wholesale—as well as the service department. Are they favoring one group over another?

 

Shadowing might sound like a simple exercise, but it works. Give it a try and you may well find that your service department operates more efficiently, with happier and more productive staff.

Views: 160

Tags: automotive, bcc, employees, fixed, goals, leadership, management, operations, ops, refresh, More…service, technicians, training

Comment

Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Comment by Doug Silvester on November 11, 2015 at 6:01am

Richard, Shadowing in every department as you're suggesting is something I do to evaluate the processes of dealers on a regular basis, not only to ensure good CSI practices, but to evaluate their work loads for overall task and technicalities. Making workloads simpler then leads to the same as seeming lighter. This leads to a happier and more productive team.

I'm amazed you don't have more people looking at this post and saying something similar. Why is it that management generally feels they're above shadowing and feel that's the job of a consultant, like myself. Trust me, I don't mind getting paid to do their job, but imagine how well things would run if management took the reigns, earned the irreplaceable respect and honor of the team they are leading would give them if they were to truly lead by example in their shadow?

Automotive Marketing Network and Exchange for Car Dealers, OEM Managers, Advertising and Marketing Practitioners seeking improved results.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Share the Best Content w/AutoMarketing Community

© 2018   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service