Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
I talk to prospects in the automotive industry daily about Search Engine Optimization and its role in automotive digital marketing today. I also get to hear and see what my competition is saying and one thing I am constantly blown away by is the statement “As an SEO my responsibility is increasing your traffic, its up to your people to get it to convert.” This further expands my belief that Dealer Authority stands above the crowd when it comes to digital marketing.
There are many providers in the industry that have an “SEO” offering. That’s because our industry isn’t held to a true definition of what SEO is. Some have “fill in the blanks” type automation as part of their website platform. Some offer strictly content and call that “SEO” which is really content marketing. The better offerings offer all of the pillars of SEO but consider offsite signals or links to be dead. You will hear some say they are detrimental to the optimization of your site and that Google will punish you. Google’s updates like Panda and Penguin punished those that used to participate in spammy links from link farms. Not quality earned links. Quality is always key when it comes to SEO.
Along with that quality mindset, we believe as an Automotive SEO provider that we not only need to ensure an increase in organic traffic to our dealership clients websites, ensure it is high quality traffic, but also increase the likelihood of it converting into sales.
Your SEO provider should be talking to you about strategy, goals, and most importantly sales. They should also proudly show you what they have done on your behalf on a monthly basis and how that will impact sales. Traffic without sales is no benefit to your dealership.