Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Is it just business or vendor client relationships? I have been told several times to not get emotionally involved with a client or vendor. As a firm believer in productive results, someone to rely on & being there when needed, getting emotionally involved is a very strong relationship that is hard to break.
During trainings I would ask, to break the ice, what do they enjoy the most besides work? Like family life, kids etc. You would be surprised how much of a positive response you will receive as it shows the client, dealership or vendor you are interested in what they do on their off time; it’s not just about selling, it’s about caring.
There are several clients that have followed me regardless of where I go in the automotive business that can call me up on a weekend, including Sundays, to chat & ask for advice. Do I charge them for that? Absolutely not! The thrill of them reaching out to me makes it well worth it. It’s not worth selling a product, purchasing a product or running away after signing the dotted line, but for a lifetime relationship within the professional world of sales.
Being successful in yourself and not just warped with “BUY BUY BUY NOW BUY FROM ME” attitude is going to be a overall failure because it is all about you.
What about your client or vendor? They are living human beings and can be very emotional with the buying process as it is claimed to be an emotional process. Why not be a part of that process for them (you) to have a successful sale & a client for life regardless of where you end up in the near future.
Taking the time to go out of your job responsibilities to help solve a technical issue, billing issue, SEO advice and such, then having to tell them; “Call this number they will help you with your issue”. Just doing these simple things will have your client rely on you as you are capable of doing wonders for them.
Why push it off and be just an operator on the phone (That is what I call them).
What are your thoughts? Do you just have them sign the dotted line and say see you when you are ready to resign? Or do you keep in contact with them regardless if it is about business or not?
You will be surprised of the results you receive. Keep in mind they are the ones that make your paycheck!
All thoughts & opinions are based solely by the author Jennifer Schrader.