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SEAT, the Spanish carmaker has announced the addition of SEAT Born to their list of pure electric cars being introduced by the next decade.
In an interview back in February, the company’s CEO Luca de Meo expressed that his firm is working on introducing a car that operates on electricity in totality.” If the numbers are positive, we could launch the car in 2019," de Meo told Automotive News Europe. On another occasion, de Moe stated, “We are part of the biggest R&D spender on the planet.” “And we will come with EVs on MEB in 2020,” he told Auto Express. At the Mobile World Congress (MWC) 2017, SEAT introduced the e-Mii which won’t be manufactured until the end of this decade. While, the company is determined on producing an EV collection that shall be taking over the roads, it is to be noted that they are looking forward to introducing a pure electric car by the 2020s.
The Spanish car manufacturing company has been busy at work while trying to determine the best location to launch their cars and to determine how efficient the vehicle may be when it comes to day to day use. However, it seems like the company has finally settled with El Born, as they went forth and registered three names at the location in Barcelona.
“Auto Express suggests Born is the name of the mystery EV. Or Born-E. Or E-Born, citing three recent trademark filings with the European Union Intellectual Property Office. That’s hardly a confirmation that the Spanish brand will use one of these three names for the second of its future electric vehicles.
The EUTM applications for all three trademarks have been received by the EUIPO on July 28, 2017, which is the same day SEAT filed nine possible names for its all-new SUV. This, then, gets us back to square one regarding the name of the new SEAT EV the British motoring publication refers to as Born,” states Autoevolution.
As indicated by the latest trademark filing by the automobile manufacturer, a new name SEAT Born has been registered, highlighting that SEAT is looking forward to naming their EV collection as SEAT Born, relating to the area El Born, a very popular neighborhood in Barcelona. While, the name SEAT Born shall perhaps cover the entire series of EV cars by SEAT, the company is still working on determining names for the individual car models with names ranging from Born-E or perhaps E-Born.
SEAT is focused on staying ahead of their competition and is ready to compete against the car manufacturing giants such as Tesla by bringing all-electric cars to the market by the 2020s. The company has already launched two of their pure electric cars in their series of EVs and are looking to make the first available by 2019, following it up with the release of the second model by 2022.
Although, the launch of the SEAT’s seven-seat, mid-size crossover utility vehicle is years away, it is to be noted that this electric vehicle shall be produced by one of Volkswagen Group’s four main passenger car manufacturing brands and shall be constructed based upon VW’s popular MEB electric motor friendly architecture.
SEAT is yet to reveal details of pricing and specifications of their EV’s. However, their latest invention by SEAT shall be competing against giants such as Volkswagen, Audi, Skoda and other budget friendly option and there is too, a race for driverless vehicles going on so in order to cater the needs of the consumers and staying up with the competition this was on the cards.
Tesla, shall be SEAT’s biggest competitor, especially with the launch of their budget friendly Sedan Model 3 which promises to deliver a three hundred miles range for a price tag as little as $35,000, thus making it the most affordable pure electric vehicle yet introduced.
While, VW’s ID is set to be released before SEAT gets to launch their EVs. However, SEAT seems to using that as an advantage to come up with something even more unique, as Alejandro Mesonero, SEAT’s design director expressed whilst talking about VW’s ID, “It’s modular and can easily change in length.” He continued, “And it gives us more freedom to do something totally different on top – something that is pure SEAT.”
“Because the platform is quite high due to the batteries, the car will have to be tall and that means making it thin due to the aerodynamics – we need to reduce the frontal area and make it efficient as every extra km of range helps. But it will have big wheels and we can do a very upright rear end and sloped windscreen – it doesn’t have to look like a teardrop. But it will be beautiful and very SEAT,” he concluded.
SEAT is focusing on combining design with functionality and is ready to take down its competitors on basis on connectivity. “We see potential for being the drivers on connected cars for the whole group – cars that will talk to parking operators, to town halls to make driving easier,” stated de Meo. He even went on hint that while the initial models to SEAT Born are scheduled to be launched by 2020, the company is looking forward to designing more extravagant models in the near future plus the driverless ones.