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SAN DIEGO, CA — Search Optics®, a leading global digital marketing provider with expertise in the automotive industry, today announced results from its first annual digital marketing trends survey, which spanned more than 160 U.S. automotive dealers associated with a variety of leading automotive brands.
The phone survey, conducted in association with Incept Corporation last quarter, provides definitive insight into today’s most pressing digital marketing challenges facing automotive dealers—from decision making, to their needs, wants, and service provider satisfaction levels. Insights from the survey are available on the Search Optics blog in a post titled “Five Essential Questions to Ask Your Digital Marketing Service Prov....”
The survey participants included dealers representing automotive brands from Asia, Europe, and the U.S. Regardless of brand, the dealers unilaterally agreed that their most important goal with digital marketing is to achieve results and a reasonable return on investment. More than 80% of dealers surveyed also said SEO was the most important service they procure through external marketing partners, indicating not only the value that they place on organic website visitor traffic but also the gaps that exist in their internal digital marketing skill sets.
“Digital marketing plays an enormous role in the success of today’s automotive dealers, from driving traffic to the lot to advancing the sales cycle through the use of digital strategies,” said Troy Smith, president and founder, Search Optics. “The survey provides clear insight into the greatest challenges dealers face as the speed of digital change in our industry advances at a rapid rate, and winning more business depends heavily on their ability to keep pace.”
Key findings from the survey include:
As part of the survey, Incept researchers asked dealers about their expectations and satisfaction levels when it comes to digital marketing service providers. More information on the survey findings is available on the Search Optics blog.
Search Optics is a leader in global digital marketing that specializes in custom, integrated solutions with an emphasis on outstanding measurable results. The company uses an uncommon blend of class-leading technology backed by real people. In 2016, Search Optics was named the Google Mobile Champion for the second consecutive year. The company was founded in 1998 and has offices in the North America, APAC, EMEA, and LATAM regions. For more information, please visit www.searchoptics.com. You can follow Search Optics on Twitter, LinkedIn, G+, and Facebook.
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