Here are some basic SEO tips that can make a huge difference this year!
The information you find on your website should determine the value of the site's content and presentation. Content should persuade and inform visitors. Identify if your website clearly presents contact information.
Navigation and Presentation
Identify if your website is well organized and easy to navigate. Arrange information to facilitate a user’s search by a few clicks. Present your website that is visually appealing to the visitor. Present an overall appealing, functional and informational website.
Identify and search keyword to increase your conversions, and find new markets. Dedicate time to examine your keywords, decide on keywords to potentially beat
Run an analysis periodically to identify your conversion, traffic, keywords and content. Improve your areas where necessary by making necessary adjustments.
Identify if your content is relevant to the visitors search. Identify if your content is clear and written around keyword and keyword phrases. Periodically refresh and update content that attracts users.
Traffic Source Analysis
Integrate your website analytics to easily track and analyze the origins of visitors. Update/edit your campaigns where necessary to increase traffic.
Link Analysis / Identify Broken Links
Identify whether your links are relevant to website. Identify broken links and immediately repair to avoid potentially harmful results to website.
Provide a summary report of your website activities and results on a quarterly basis.
Meta Description Optimization / Page Title Optimization / Header Tags
Optimization / Image Tag Optimization
Optimize your various webpages and images within the website. Observations: Descriptions and page titles should clearly identify highly searched keywords. Images throughout website require optimization.
Google Analytics Setup
Integrate analytics to website to maintain a closer review and report of website.
Let's not stop here, Custom SEO, Splash pages, Video Micro-formatting, SVM, VSEO, Blogs, Micro sites, and Niche Internet Marketing is the next step and so on.
Good Luck In 2014 to all!
CEO/VL Digital Marketing