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Sean Wolfington Agrees to Serve as Chairman of the Board of VinSolutions

Overland Park, Kansas –February 13, 2010 – Sean Wolfington has agreed to serve as Chairman of the Board of VinSolutions, the industry leading automotive “Dealership
Marketing System” that helps retailers attract, sell and retain more
customers profitably.

“We asked Sean to join our board because of his vision and his unique experience leading some of the most successful marketing and consulting companies in the industry,” said Doug Kinney, CEO of

Wolfington co-founded and led Cyber Car and Automark (sold to Reynolds and Reynolds in 2001) and BZ Results (sold to ADP in 2006). Wolfington currently
owns Tier 10 and Level 5 Marketing and serves on the board of the Lumen

“After I saw the power of their all-in-one system to do everything a dealer needs I had to get involved. Their system reminds me of Apple, because they
revolutionized the automotive technology market the way apple
revolutionized the mobile market,” said Wolfington.

VinSolutions offers retailers one platform that integrates all of the tools they need to run their business and it integrates with all the main DMS systems including ADP, Reynolds, AutoSoft and Arkona. “I was spending too much to 15
different companies that did not integrate and now I pay 75% less for
one system that does it all and more,” said Todd
Crossley from Crossley
Ford, the #1 Ford retailer in the Kansas City Market. “Now I have one
system that does everything from managing my internet marketing to
desking and financing in one system that is easy to use.”

“We work tirelessly so we continue to have the best technology in the industry and we invited Sean to join our team because we want to have the best
team in the industry,” said Mike Dullea, co-founder and COO.

About VinSolutions (

VinSolutions has the leading “Dealership Marketing System” that helps retailers attract, sell and retain more customers profitably. Their “all-in-one” sales and service
marketing system includes digital marketing, search marketing, online
advertising, social media marketing tools, websites, internet lead
management, CRM (Customer Relationship Management), Sales force
automation, Sales Management and Desking, Appraisal, Finance, Used
Vehicle Marketing and Market Pricing, Inventory Management and
Distribution, Hand held inventory marketing tools, window stickers,
automated video tours, Loyalty Management and Targeted marketing with
email, text, direct mail and telemarketing services. The “Dealership
Marketing System” has complete mobile integration and is accessible from
any mobile phone that has access to the internet including both
blackberry’s and iPhones. VinSolutions Dealership Marketing System is
installed by their strategic consulting team who specializes in retail
strategy and process training for large dealer groups and individual
dealerships. VinSolutions is certified by Honda, GM, Ford,
Chrysler, Subaru and Audi and integrates with ADP, R&R, AutoSoft and
Arkona. Vin also has alliances and integrations with Kelley Blue Book,
CarFax, Autodata, RouteOne and DealerTrack.

About Sean Wolfington

Sean Wolfington, Chairman and CEO of The Wolfington Companies, is an entrepreneur with businesses in the marketing, technology, real estate
and entertainment industries. Wolfington founded some of the leading
automotive marketing and consulting companies in the industry – Automark
and Cyber Car (sold to Reynolds and Reynolds in 2001) and BZ Results
(sold to ADP in 2006). BZ Results was recognized as the “Innovative
Company of the Year” for pioneering digital marketing in the automotive
industry and enabling billions of dollars of retail sales over the
Internet. At the age of 34 Wolfington was a finalist in Ernst &
“Entrepreneur of the Year Award” which was won by
Wayne Huizenga, founder of Blockbuster and Autonation, the previous

Wolfington currently owns two leading automotive marketing companies; Tier 10 specializes in working with large dealer groups and Level 5 marketing
specializes in working with regional advertising associations. Both
organizations help retailers implement results-oriented marketing
strategies that increase market share and profitability by building the
brand, attracting more hi-quality opportunities, improving sales and
service revenues, and increasing customer satisfaction and loyalty.

Wolfington will serve as chairman of the board of VinSolutions, the pioneer of the market leading “Dealership Marketing System” that helps retailers
attract, sell and retain more customers profitably.

Media Contact:
Sharon O'Connel
mobile: 301-437-3644

Views: 80


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Comment by Jesse Biter on February 23, 2010 at 12:16pm
Sean is a great guy, he will do wonders for your organization!
Comment by Ralph Paglia on February 23, 2010 at 5:51am
That would be BuzzTrack 3 (2 is current version)... We are doing pilots now, General Release should be by end of June. Depends on the Change Request list, it's growth or lack of. Let me give you a few hints; Imagine if Lead Scoring factored in the REAL reasons why some leads get sold and some do not... Think reality. Why does the same lead sent to one store result in claims of it being bogus, yet when it is sent to a different store, somehow a car is sold?

Comment by Matt Watson on February 22, 2010 at 2:17pm
Thanks Ralph, I didn't even know that about Sean!

I'm excited to see BuzzTrack 2.0, when does it come out? Is it an ADP CRM replacement?

Comment by Sean Stapleton on February 22, 2010 at 11:16am
Sean is a Key element in helping us continue our tremendous growth plans and increase our customer support to levels not found in automotive today. We have very lofty goals and to achieve this we needed to get the best possible people involved in VinSolutions. Sean will be a wonderful asset for both our team and our customers. Dare to compare and you will see for yourself why Sean joined the team!
Comment by Ralph Paglia on February 22, 2010 at 8:55am
Having known Sean long enough, and been through enough experiences with him to call him a true friend, I was surprised by how truly impressed he is with the VinSolutions CRM and Internet Lead Management system. Now, I do not claim to be an expert on VinSolutions, but I have used their system in conjunction with assisting dealer clients and while testing it out at Courtesy Chevrolet. There is no doubt that it is an impressive set of applications and the team of Doug, Mike and Matt at VinSolutions should be commended for their responsiveness and constant implementation of improvements in the applications they provide to dealers. But, I do have to admit that the MOST impressive feature I have seen has been how excited and enthusiastic Sean Wolfington has become since taking a deep dive into the VinSolutions application and feature sets...

For those that are not familiar with details of Sean's background and history, let me share just a couple of tidbits. First of all, after HAC Group was acquired by Reynolds and Reynolds, they placed Sean in charge of an acquisition that Reynolds had made by purchasing "DealerKid" CRM systems. I remember Sean as he dove into that Cincinnati based company and gave it the equivalent of a colonoscopy... He was relentless and driven to understand every nuance of the application, whether the features it had worked or not was irrelevant, he was insatiably driven to explore every nuance of every automotive process that inspired DealerKid's feature set. I knew that something was wrong when he asked me to help him find the missing "Code base" that any complex CRM application like DealerKid would have as a backed up and archived asset... Needless to say, when the day came that Reynolds erased all evidence of DealerKid's existence, terminating all the employees that had been brought on as part of the acquisition, I was neither surprised nor did I expect anything else to have been a viable move for Reynolds after the truth of DealerKid's origins was discovered.

Many people would judge the DealerKid CRM acquisition a failure, but i do not... For one thing, the intellectual capital that was acquired via Sean Wolfington's deconstruction of DealerKid's feature set was what drove the genesis of the Reynolds "Grand Slam" project, which resulted in the creation of Contact Management. To this day there are people who think that the server ID for Reynolds Contact Management named "" is an acronym for "Generation Series" the defunct next gen DMS that Reynolds squashed a few years ago... Wrong! The GS in the Contact Management server nomenclature originated from "Operation Grand Slam", the CRM development project that involved an enormous investment on the part of Reynolds, the use of many outside software development experts contracted for the project and the input of over half a dozen former Cyber Car/Half A Car Catalyst/Consultants to build and launch a hosted CRM application that would be intricately and intimately integrated with the Reynolds ERA DMS... What became Contact Management.

Although Sean Wolfington resigned from Reynolds shortly after Operation Grand Slam was underway, the key strategic points that Sean drove into every aspect of creating a world class CRM application based on a DMS remained a significant operating objective for the GS team. And for those of you that will complain about Contact Management, I would say that there are so few people who know that application deeply enough to understand the artificial intelligence features and it's points of integration with ERA that all complaints I have heard are more reflective of the lack of training than the application itself. However, knowing this part of Sean's background that is not common knowledge for those who have read his celebrity bio, I have to say that hearing Sean rant and rave about VinSolutions is pretty darned impressive.

Of course, Sean has not seen what my team at ADP and BZ Results is coming out with in the next generation of BuzzTrack (BuzzTrack/NetTrack III), so I can also conclude that when it comes to CRM and Lead Management applications, Sean and everyone else, including me, do not know what we do not know!
Comment by Ralph Paglia on February 22, 2010 at 8:31am
@David - Your reaction is similar to mine! I imagine a lot of people cracked the same smile... Isn't America a wonderful place? Where else can people rise up to become "Serial Entrepreneurs"?

Comment by David T. Gould on February 22, 2010 at 6:02am
Comment by Ralph Paglia on February 21, 2010 at 9:53pm
Congratulations Sean! Having worked with you in the past, I know about your dynamic leadership and contagious enthusiasm first hand. My friends over at VinSolutions are furtunate to have you in a leadership role, which can only mean big things for their entire team!

Comment by Sean Wolfington on February 16, 2010 at 12:31pm

I am really excited to work with you and to hear from all the ADM members about how we can continue to improve our products and how we serve our dealers.

Its online communities like ADM, DrivingSales and DealerRefresh that give us the ability to listen and learn what our dealers need so we can do a better job for them.



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