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Sean V. Bradley & Internet Director, Matthew Sears Discuss Autotrader & Conventional Marketing / Advertising...
Automotive Internet Sales recently had Internet Sales Director, Matthew Sears at corporate headquarters in New Jersey. We sat down with Matt and answered some of his questions about "Traditional" Marketing and Advertising. Sean talked about the importance of Internet advertising. When 92-99% of prospects are going online BEFORE they step foot into the dealership... It becomes a no-brainer and combine that with the fact that Internet advertising is LESS than $200 per car, where as traditional is over $600 per car in advertising as per NADA.
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