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Sean Stapleton | Speaker at Digital Dealer 12 | Maximizing your Most Valuable Asset | Orlando 2012

Maximizing your Most Valuable Asset
Use the data you already own as your most valuable asset for producing maximum ROI

Use the data you already own in smarter and more efficient ways; decrease waste and increase revenue with an informed and targeted approach. Find out how modern dealership systems and best practices help you sell more cars for less money. What kind of data sells cars? How do I segment my data? What ROI should I expect from this approach? Let’s talk about how to maximize the power of your data and your current vendors solutions – does it make sense and is it even possible? We’ll look at a breakdown of all your tools and processes and show you real examples of what works.

What action items will attendees take back to the dealerships?
1. Audit current system tools for an accurate side-by-side vendor comparison in the automotive industry.
2. Execute toward a best practice checklist for the modern dealership.
3. Use tips on how to use your current tools and data to maximize your sales potential!




Sean Stapleton, chief sales officer at VinSolutions, entered the automotive software industry by co-founding IMS, later acquired by Who’s Calling; where he worked as vice president of national accounts and of automotive sales before co-founding Visible Customer. Appointed to the VinSolutions’ board in 2010, Stapleton has directly contributed to the company’s tremendous growth as ranked by the Inc. 500|5000 in 2010 and 2011 among other industry accolades. He is also a major fundraiser for Merrick Inc.,, a non-profit that empowers adults with disabilities.

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Tags: Automotive, CRM, Dealer, Desking, ILM, Software, Technology, Websites, digital

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