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A digital campaign strategy created by Salefest for an eastern suburbs Nissan dealer exceeded the industry average by 884%!
The June only campaign comprised three key drivers: Salestream – the agency’s happening new digital product, banner ads on CarSales and two dynamic landing pages.
Salestream: This was the agency’s first campaign leveraging off Salestream and the results confirmed our expectations: 122,770 impressions were served with an expected click-through rate of 25 (the industry average is 0.02%*). We smashed it with 240 click-throughs which is 9.6 times better than expected.
CarSales: Overall the campaign served 118,256 impressions with 94 people clicking through to the landing page. The expected click-through rate was 24 however we bettered the industry average by 298%.
Landing Pages: This URL supported two landing pages – the first was headlined ‘We’ve Got You Covered in the East’ and the second page featured the dealer’s special offers. 75% of visitors clicked through to the specials page.
Overall, the brand and messages were seen 241,026 times with 344 people showing a genuine interest by clicking-through for more information proving without a doubt that our Salestream product is an out-of-the-box hit.
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