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Developing Your Dealership's Marketing Strategy from a Statistically Validated Revenue Optimization Perspective
For automotive marketing professionals who want to advance their mastery of the craft, this presentation provides extremely useful guidance, strategy and tactical details on how to apply an empirically valid process to making marketing decisions.
I would like to get feedback from anyone with the discipline necessary to work your way through these 50+ slides and consider how to apply this approach to retail automotive marketing tactics. Please use the comment text box below...
Turning a dealer's social channels into lead generation resources: